Lead Brand Designer (Visual Identity)

We’re looking for a Lead Brand Designer to build and own Wayflyer’s visual brand identity, and make sure there’s a powerful visual toolkit the business can and will use.

You’ll be the expert of our visual brand at Wayflyer, working with your peers in marketing, content and product design to make sure our visual identity is expressed in the right way wherever people interact with Wayflyer.

As a lead, you’ll set the direction for our visual brand and its supporting guidelines and toolkit, as well as direct others in how to use them. As the first and only visual identity specialist at Wayflyer, at least to start with, you’ll also be getting hands-on developing and maintaining the visual identity. You won’t be expected to get hands-on developing many of final outcomes that use the toolkit, marketing comms or our product for example. However, while the team is small, from time to time there will be some areas or project that you will have sole responsibility for, from conception to delivery; these will be where your design capabilities and knowledge of our brand will mean you are most appropriate person to take them on.

As you read this ad, if you think you tick a lot of the boxes, but not all of them, we’d love to hear from you anyway, especially if you’re a woman or were raised in a culture that means you underplay your achievements.

You’ll have joint responsibility with the Director of Brand Design for how our brand shows up across every touchpoint. You’ll spot when something isn't right, know when things aren’t good enough, and spot opportunities to make what’s great even greater. When things haven’t happened the way they should, you’ll work out why and what to do to make sure the right things happen in the future.

You can do most or all of the stuff mentioned below and can point to your real experience doing it. You’ve probably done it a companies of different shapes, sizes and industries.

When we hire someone, we hire them for being them. Their experience and skills, of course – but also who they are and how they treat people. There’s a reason why ‘Be sound’ is one of our core values.

We’d rather not err at all, but when we do, we err on the side of being kind – being kind to ourselves and to other people.

What that means is we respect each other as more than simply work colleagues – we recognise people have lives outside of work and sometimes the two worlds collide. That might be you needing to do the school run every morning and starting your working day later; you might need to bring your dog to the office and all your meetings because no one is at home to look after her; your brain might be an unproductive, sleepy mush after a night of looking after a poorly child; or you might not be able to attend an in-person event because you haven’t been able to arrange childcare support. All of these are real life examples from the Research & Design team. None of these are career-limiting events. All of these were worked around with no effect on quality of work.

Yes, we’re ambitious and we set challenging goals. But not at the expense of our personal lives or what matters to us as humans.

You should never feel the need to put on an act or hide parts of yourself. We truly want you to bring your whole self to work and we work hard to create the safe space for people to do that.

We want to hear from you even if you think you’re not a 100% fit, especially if you consciously or unconsciously normally shy away from celebrating your achievements.

We’ll review and respond to every application we receive. If we’re interested in taking your application further, someone from our Talent Acquisition team will be in touch to find out more about you, what you’re looking for. They’ll also share more information about the full interview process.

If we take things to the next stage, we’ll want to see examples of work during one of the interviews, but we won’t ask you to do any ‘homework’ or prepare a special, polished presentation just for us.

Wayflyer is revolutionising the eCommerce space by levelling the playing field for eCommerce founders across the world. Unlocking and fuelling their growth through solving their two biggest pain-points: funding and insights.

We use data to solve both of these challenges, empowering store owners with insights on how best to acquire customers online and providing them with short-term financing to scale and unlock their store's full potential.

We’re a fast-growing, venture-backed startup that serves a critical need for eCommerce entrepreneurs. You'll be joining a hyper-growth, ambitious, collaborative team that's working on a huge opportunity.

We have countless opportunities as we launch new markets and game-changing products and need teammates that love having high impact in a fast-moving and ambitious company.

Since launching in April 2020, we’ve deployed over $1.4bn in funding across 8 countries to 2000+ eCommerce founders. In 2021 alone, the amount of funding we deployed to customers grew by 900%.

We announced our Series B, raising $150m in funding at $1.6bn valuation; backed by world-leading VCs including Left Lane Capital and DST Global and secured $500+ million debt financing via Credit Suisse & JP Morgan.

There are 300+ of us globally, split between our offices in Atlanta, Dublin, London and Sydney.

Here’s more info from our founder and you can learn more about our culture here.