Independents Product Marketing Manager

Location: Austin, TX | Tempe, AZ | Hiawatha, IA | Scottsdale, AZ | Kirkland, WA | Santa Clara, CA | US Remote

This position is not eligible to be performed in Alaska, Colorado, Mississippi, North Dakota, or the Virgin Islands.

As a Product Marketing Manager for our expert services, you’ll help small business owners grow and succeed online through do-it-for-you solutions that combine technology with human expertise. You’ll develop a deep understanding of small business owner needs, evangelize opportunities for growth across multiple GoDaddy teams, partner closely with product management on road map creation, and align with the Go-To-Market teams to bring new products & features to market.

What you'll get to do...

• Customer insights – Learn from customers to understand their challenges, aspirations, and needs through self-driven research or partnering with the research team.
• Product positioning – Craft differentiated positioning for expert service solutions and features. Guide product development, regional advertising, and sales enablement by way of insights regarding how we can win in the market.
• Go To Market input – Partner with the Go-to-Market teams and provide key input on the customer target and product value proposition to launch new products and features.
• Pricing and Packaging - Develop strategies and tests for lineups that help drive success with customers and GoDaddy alike.
• Market intelligence – Be the specialist on the product alternatives that customers consider, and how GoDaddy can better serve the needs of these customers. Drive the cross-functional discussion on competitive offerings and potential response in regard to product packaging, positioning, and pricing.
• Sales enablement - Partner with our sales teams in driving the creation of vital collateral, promotions, training, and tools to drive growth.

Your experience should include...

• 5+ years of Product Marketing experience
• Technology/SaaS background and working with small businesses or consumers is strongly preferred.
• Bachelors degree in Marketing, Business, Advertising or related field is required
• Proven track record of developing effective, customer-backed product messaging, positioning, pricing, and packaging.
• Outstanding analytical ability, with a track record of using “test & learn” to drive continuous improvement. Confirmed ability to use data to drive testing and action plans and insights narrative.
• A passion for the customer, gaining customer insights through self-driven research both quantitative and qualitative.
• Demonstrated ability to influence product strategy and go-to-marketing planning based on market research and customer insights.
• Demonstrated understanding of marketing channels and performance marketing optimization.
• The ability to adapt to changing environments quickly
• Strong ability to collaborate with cross-functional partners to develop and execute tests and initiatives on a timely basis.
• Excellent written, presentation, and verbal communication skills, including the ability to communicate sophisticated concepts clearly and simply.

We've got your back... Enjoy our many benefits (My Wallet), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us (https://aboutus.godaddy.net/about-us/overview/default.aspx.) 

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at [email protected].

 GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.