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Head of Product Marketing

Health insurance
Paid time off
Professional development opportunities
Stock options
Company-wide events and team-building activities
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Head of Product Marketing - North America

Hi there!

Zapier is looking for an exceptional marketing leader with deep expertise in product, GTM, and marketing strategy, as well as experience leading a high performing product marketing team.  You will lead our efforts to communicate our product to our customers and additionally be the voice of our customers to help drive our product and GTM motions.  You will report to the Chief Marketing Officer and work cross functionally with Product and GTM leadership to set a strategic vision.

If you’re interested in advancing your career at a fast-growing, profitable, impact-driven company, then read on…

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Things You'll Do:

Zapier is a fast-growing and remote-first company and we need strong leadership to help us define the next chapter. Here are some things you'll do:

  • Set the standard for seamless go-to-market launches––spanning everyday feature updates to new products––by establishing, operationalizing, and managing processes within a high growth and fully remote team
  • Build an SMB GTM strategy and enablement function from first principles
  • Define the strategy for expanding product offerings into new markets and use cases
  • Redefine how we position the workflow and integration space for a new generation of small businesses and entrepreneurs
  • Deliver clear messaging that targets multiple customer segments and consistent with our brand and product positioning
  • Collaborate with AR and PR to define, drive differentiation, and build industry momentum within the Automation category
  • Partner to develop the content strategy for customers, evaluators, advocates, and channel partners including emails, blogs, web content, webinars, uses cases/customer stories, and more
  • Partner with product leaders to develop a visionary roadmap and how to pitch it to our customers, partners, and analysts or influencers
  • Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
  • Lead the development of annual product marketing plan, long term PMM strategy plan, programs, budgeting and hiring

About You

  • 10+ years total marketing experience, with a proven track record in product marketing leadership
  • Solid experience in marketing to a 2-sided marketplace where each side strengthens the other
  • Passion for managing people, agencies and contractors; developing talent and building a resilient team culture
  • An empathetic people leader, providing mentorship and career growth for team members —you think about the future of work not just the present.
  • Experience driving product and GTM strategy work and operationalizing the output across an organization
  • Outstanding oral and written communication skills, ability to present work at an executive level
  • Strong analytical skills, ability to partner with analytics teams to develop and apply key insights
  • Positive, company-first attitude, strong collaborator with proven ability to partner/lead cross-functional efforts

The Whole Package

Location: North America

Our flexible, distributed environment lets us work with the best people from around the world. Zapiens live in 40+ countries, including the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more!

Zapier offers:

  • Competitive salary and profit-sharing program
  • Equity for All: Stock options (or equivalent) for every Zapien
  • Healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • $2,000 annual learning stipend for use on courses, conferences, and more—your choice
  • Two annual all-company retreats
  • 14 weeks paid leave for new parents of biological or adopted children
  • Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries
  • Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.
  • Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.
  • Opportunity to work with Zapier’s amazing partners network

*While we take care of Zapiens around the world the best we can, healthcare and retirement plans are currently available specifically in the UK, Canada, New Zealand, Australia, and United States.

How to Apply

We have a non-standard application process designed to promote inclusion and equity. We first ask a few questions in our application form that would typically be asked at the start of an initial interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people, and do not discriminate based on race, color, sex, gender identity or expression, sexual orientation, religion, national origin, physical or mental disability, military or veteran status, genetic information, pregnancy, age, or any other status protected by local law. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is is committed to inclusion. As part of this commitment, Zapier will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Zapier
Zapier is a product that allows end users to integrate the web applications they use and automate workflows.
Cloud Computing, Data Integration
251-1000 employees

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