Head of Product Marketing

Swile (swile.co) is a French start-up created in 2017 by French serial entrepreneur Loïc Soubeyrand : Swile offers digital solutions for employee rewards and benefits (meal/food vouchers and corporate gifts) through a card and an app that also helps foster engagement. We disrupted the traditional and outdated French paper meal voucher market and were able to gain significant traction.

After mastering meal vouchers, Swile is now tackling new rewards and benefits (meal vouchers, corporate gifts, transportation and commuter benefits, vacation allowances and more) that will be stored and managed via a single account, card and app. Our ambition is to enable employers to also improve their employees’ engagement and experience by recognizing key moments and milestones of their lives at work. As such, celebrations (birthdays and work anniversaries), money pots, team events, P2P payments among coworkers are brought together in a single app.

As the Head of Product Marketing, you take part in a complete marketing experience around every facet of the product's journey. Working hand in hands with our Product Expansion and Acquisition teams, you are in charge of marketing our product portfolio internationally – from launch to adoption.

This means you and your team work with a cross-functional team across Product Expansion, Sales, CRM, Brand, Corporate & Affiliates Marketing, Performance, and more. In this role, you are involved with product marketing strategy from beginning to end. You understand the market, the competitive landscape, and our customers need like no one.

Know the user. Know the magic. Connect the two.

- Design, recruit, build and manage the strategic and day-to-day operations of a world-class globally distributed product marketing organization that PMMs crave to be a part of to develop their skills and grow their careers.

- Create a product marketing organization that is seen as an amazing partner by all stakeholders (e.g. customers, sales, marketing, portfolio and solutions marketing, product management, customers success etc...) and deeply values iteration and feedback from these partners.

- Understand the market, competitors, industry trends and customer needs to build a persona and go to market strategy crafted for each program and product.

- Influence Product roadmap thanks to a deep knowledge of persona and the field feedback

- Define the product roll out strategy to launch new products in market as well as new features

- Build on product messaging that sets new products apart from others in the market to give them a unique selling point (Message house, value proposition, offer description guide…)

- Agree timelines and deadlines for the development of new products with Product Expansion and Inno teams

- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

- Act as the primary thought leader for the products you support externally, including speaking engagements and written works

- Communicate the vision and value of new products to the rest of the business and work with Local Marketing to develop sales tools that facilitate the selling process (Sales Enablement)

- Work hand in hand with the PR Team to brief the press about existing and new products

- Work with Marketing and Brand teams to communicate on the new products and their value and how to best represent it on our website

- Define a strategy to drive usage and adoption of our products suits amongst our clients

- Collaborate with the business to put process in place to effectively track and optimize product usage

- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.