What is the type of contract for this position?

The contract for this position is a Full-time contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Head of Product Marketing job at Younited

A leading Pan European lending and payment (“Buy Now Pay Later” solutions) platform in Europe, Younited has granted over 3Bn€ loans to 500k+ households since inception in December 2011 across five countries (France, Italy, Spain, Germany and Portugal), has over 1Bn€ Asset under Management and generates over 40m€ revenues in 2020.

Launched as a pure B2C platform in December 2011, Younited has been developing since December 2018 its B2B solutions, under the brand Younited Business Solutions, allowing financial institutions and e-merchants to offer its solutions to their clients.

Its advanced scoring and credit underwriting technologies allow to offer the easiest and fastest 100% online credit / “Buy Now Pay Later” application. As part of these technologies, Younited is the undisputable leader in Europe on leveraging PSD2 / open banking enabled banking transactional data in its risk & scoring technologies.

Younited is the only European lending and payment platform to be fully authorized and regulated as a Credit Institution. Its innovative refinancing model allows professional qualified investors (both individuals and legal entities: companies, insurers, foundations, pension funds, etc.) to directly finance consumer loans (see below for further details).

The company has raised more than 330m€ in equity since launch, has passported its license in 10 countries (France, Italy, Spain, Portugal, Germany, Poland, Romania, Belgium, Netherlands and Austria) and employs c. 500 staff in Paris, Rome, Barcelona, Lisboa and Berlin – of which 160+ in the fields of data science, engineering and software development.

Younited BtoB activity is growing thanks to two types of partnership offers:

- Younited Credit, designed for banks, fintechs and insurers who wish to develop or improve a credit actity

- Younited Pay, designed for retailers, telcos, e-merchands who wish to offer to their customers the simplest method to pay in instalments

N26, Free, Bpifrance, Orange Bank, Fortuneo, Lydia & Microsoft already trust us and several partnerships are about to be launched.

?Context

As a Head of Product Marketing, you will own the development and day-to-day marketing activities of the entire product department, to help define, create, and present our portfolio of solutions in the best possible light on all our channels.

Reporting directly to the Chief Product Officer, you will have the opportunity to build a new strategic role and team, whilst also having a strong impact on Younited’s multiple product lines, strategic features definition and overall products positioning across our European market.

You will also develop a deep understanding of the financial and payment services landscape and work closely with our commercial team, brand team, and performance marketing teams.

? Your Missions

Product marketing strategy

Define each solution’s unique positioning on the market, for Younited Pay, Younited Credit and Younited Coach, as well as the Younited platform itself
Define USPs and strategic marketing visions for each solution and translate & share it into every presentation, channel, and stakeholders
Work on a pan-European level to create an efficient “GLOCAL” approach, maximizing mutualization and addressing each market specific needs (FR, DE, IT, ES, PT)
Perform and maintain extended benchmark analysis for each market (with the support of local teams when needed) in order have a wide understanding of the trends and the competition, for consumer loans, BNPL, Payment and other needed scopes
Devise and define product and feature recommendations per solution and market to help our heads of Solution/Product with prioritization based on business impact, customer needs and overall industry and innovation trends
Promote our products, solutions, customer successes and stories with the creation of innovative, exciting, and engaging marketing material such as videos, blogs, white papers, and case studies, working closely with Partner and Design teams
Work with design and User Research teams to understand and gather customers and user feedback, needs and expectations. As a customer centric company, we must be 100% aware of what our customers want and who they are.
Define and create a Product Marketing organization that will help you deliver on your goals. Work with CPO to define a team business plan, with HR to identify and hire the most suitable talents, and then onboard and manage the team mission and objectives

Work closely with your peers on many levels

With the Head of Solutions (Younited Credit, Younited Pay & Younited Coach) on every feature and solution business impacts: collect their problem statements, and share with them the main orientations of each product
With European countries and product domain teams to adapt the product positioning and strategy for each market, according to local needs, scope, and regulations
With Acquisition and Branding team to help define the best overall marketing strategy for the company and provide them with your product insights, USPs and overall product positionings
With Sales and Partnerships teams to create the best possible pitch deck and customer presentations that portrays our solution portfolio in the best possible way
With Website Team to define the user experience and content to present our solutions in our platforms USPs to our customer and partners

? Your Profile

What skills will you need

You are strong at summarizing and simplifying complex problems and ideas. You know how to translate a complex technical product in a simple yet effective customer benefit
You are obsessed with customer centricity: building customer and business partner empathy and understanding your customers on a deeper level is a core expertise for you
You have strong analytical skills - you love to understand how things work and the business impact of the marketing initiatives
You have strong written and oral communication skills - you know how to make complex things feel simple, you know how to express ideas, write articles, and white papers
You are a great storyteller and have good presentation building skills, you are creative, you know how to convey messages on a deck, in a simple, innovative, and powerful way
You are a problem solver; you love to identify pain points and solve them. You are curious about the market, you like to try other products, understand the market and you are very good at building strong benchmarks based on data and objective inputs
Ability to work in a fast-paced environment and collaborate with multiple stakeholders, ability to learn a new industry quickly and ability to adapt and work under uncertainty
You know how to position products on a competitive market, how to drive and present USPs in a clear and efficient way
You have an appetence for design, motion graphic videos and other means of communication that you can use, with partners, to convey messages in a powerful way
You are not afraid to work on several project in parallel and you can multi tasks in order to have a top-down approach for the platform and derives marketing vision for each solution that belong to that platform

Your profile
Bac+5 in engineering school, business or equivalent academic
Have 7-10 years of product marketing / product management experience
Significative experience of leading product marketing strategy and programs
Ability to communicate complex ideas effectively, both verbally and in writing, in English and French. Experience in international context is a plus
Knowledge of the financial services industry is strongly preferred

? Benefits to join Younited ?

· Localization in the center of Paris (Notre-Dame de Lorette, Paris 9ème)

· A very strong company culture

· An on-boarding tailored made to simplify your integration and meet all the teams

· Monthly events (sport tournaments, conferences, afterworks …)

· 1 day per year offered to do volunteer work in an association

· A Younitour (our company seminar) unforgettable (the last were at Ibiza, or in Sicilia ;))

· Remote policy (8 days per month) / Possibility for full remote

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Head of Product Marketing (M/F)

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