Head of Product Marketing

Latency is the enemy of productivity and progress. That’s why we’re building an AI-powered data exchange platform that allows the most important enterprise data to flow from source to destination 100x faster than before.

This global GDP-scale problem requires deep computer science, rigorous engineering, and thoughtful product development. It also requires building a movement, not just a product and generic go-to-market motion.

We’re seeking a talented and visionary individual to join our team at this important inflection. Someone who offers a bold vision and hands-on execution in a dynamic, fast-paced environment.

This is an exciting role because it sits at the nexus of everything we do at Flatfile. From influencing product roadmaps and positioning to launch planning and go to market, this role is pivotal in defining the market and ensuring our AI solutions reach their full potential.  

This role reports to: Jon Bell, VP of Product

- Product Marketing Manager

- Principal Product Marketing Manager

- Director of Product Marketing

Flatfile is a post-product market fit startup with rapidly accelerating growth, tons of runway, a lean, hungry, and sharp team playing for a huge outcome. We’re closing massive enterprise deals and evolving our platform quickly to scale with the growing demand. We have an ambitious roadmap ahead of us and need someone excited to lead the charge on bringing our AI-powered platform to this massive, largely undefined market.

We want you to be a part of this.

- Develop and execute a comprehensive growth strategy aligning with company objectives for product-led and sales-led growth.

Experimentation: 

- Lead product marketing experimentation and optimization efforts across the consideration journey. Analyze data and feedback to uncover insights and opportunities. Define and track metrics to evaluate the effectiveness of go-to-market initiatives and drive continuous improvement.

Go To Market: 

- Set the vision for product launch and product marketing strategy, and partner closely with your Sales and Success counterparts to drive activations, sales enablement, and product adoption.

- Inform product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market.

Performance Monitoring: 

- Monitor and analyze program performance, adjusting strategies as needed to maximize impact. Utilize data-driven insights to refine and optimize product marketing strategies.

- Work closely with Sales and Success teams to drive customer adoption, activation, and platform usage through tailored engagement strategies. Develop and implement initiatives to deepen customer relationships and reduce churn.

- Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights, and stories.

- Inspire our teams to bring customers to the center of every product and feature we launch.

- Create and maintain the right communication tactics to keep everyone informed and moving in the same direction. Ensure senior management stakeholders are aware, able to input, and updated on progress. Activities here include report preparation, stakeholder presentations, and facilitating cross-functional meetings.

- 7+ years of experience in product marketing or a related field within a SaaS business, ideally from high-growth mid-market and enterprise companies.

- Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing a plan for scaling.

Education: 

- Bachelor’s degree in Business, Marketing, or a related field. An MBA or equivalent advanced degree is a plus.

- Strong strategic thinking, analytical skills, and the ability to translate market insights into strategic positions, messaging, product roadmap, and gtm programs.

- Excellent project management skills and the ability to manage multiple initiatives simultaneously.

- Demonstrated ability to work effectively in a cross-functional environment, with strong interpersonal and communication skills.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Proven track record of successfully managing change within an organization.

Results-Oriented: 

- A track record of delivering results and achieving business goals.

- Eagerness to try different approaches in search of untapped upside.

- Creative, persistent, and an indomitable will to win.

In accordance with applicable law, the following represents Flatfile's reasonable estimate of the range of possible compensation for this role if hired in Colorado.

Salary: $200,000 - $220,000 annually

Equity: this role is eligible to participate in Flatfile's equity plan

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🫂 Comprehensive health, vision, and dental insurance for you and your dependents

🏦 401k match. 100% matching for up to 3% and a 50% match for the next 2%

💸 Equity options for all full-time employees

🏠 100% remote work environment

🏖️ Flexible paid time off, with a recommended minimum of 3 weeks

🎨 $10,000 home office makeover with personal access to an interior designer

🛜 $150 per month toward cell phone and wifi

💻 The best tools to do your work, including a Mac laptop and top-of-the-line hardware.

🏥 24/7 access to a Health Advocate & free annual membership to One Medical

👶 12 weeks of paid family leave

And much more!

Flatfile believes a diverse and inclusive environment is key to building a great company. As such, Flatfile is proud to be an Equal Opportunity Employer. We are committed to creating an environment that is welcoming for people from all walks of life; we do not discriminate based on race, color, gender identity, religion, sex, national origin, disability, veteran status, or any other characteristic protected by law. While we have more work to do to advance diversity and inclusion, we are invested in growth that empowers everyone to succeed.