Head of Product Marketing

Head of Product Marketing

Bynder helps visionary brands like Spotify, PUMA, and Icelandair accelerate growth through the power of creative content and branding. Our software helps over 1.4 million creative, branding and marketing professionals streamlining the creation, distribution and measurement of digital assets. We pioneered the SaaS model for Digital Asset Management, which is a large and growing part of the $121 billion martech industry. Bynder is backed by Insight Partners, with offices in Amsterdam, Boston, Rotterdam, San Carlos, London, Barcelona and Dubai.

Job description

The Head of Global Product Marketing is a critical and high-profile role reporting to the Senior Vice President of Product Strategy and Marketing. You will be responsible for the positioning, messaging, and go-to-market strategy for all our products and services. This role will own day-to-day operations and collaborate with the SVP Product Strategy and marketing on the  long-term product marketing strategy, so we are looking for a candidate who brings expertise, versatility, and an enthusiasm for getting into the details.

You’ll lead a global team of 5 Product Marketers. You’ll inspire our customers, sales team, and partners with captivating content, tools, and programs. You’ll build a World Class Product Marketing team

Responsibilities:

Market Research - Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via market research. Educate the company on market requirements, trends, and competitor capabilities.

Positioning & Messaging - Be best friends with our prospects and customers, identify their challenges, and articulate the value Bynder  brings to them. Develop compelling positioning and differentiation and express it through engaging and exciting copy, presentations, programs, and sales & marketing tools.

Packaging & Pricing - Understand customer willingness to pay and competitive pricing strategies. Continuously adapt our pricing based on input from the Sales teams and thorough win/loss analysis related to pricing or product offering. 

Go-to-Market Strategy - Define and own the go-to-market strategy and tactics for all products and services. Develop integrated marketing plans in collaboration with Marketing. Launch new products and services and generate market lift-off for them.

Sales Enablement - Work together with our Sales trainer and provide our Product  positioning and in depth product knowledge for compelling sales programs, tools, and training to Sales and partners. Support our sales and marketing efforts as a thought leader and subject matter expert, participating at all phases of the buyer’s journey. Deliver educational and inspiring presentations at industry, customer, press, partner, and analyst meetings.

Team Building - Hire top talent and build a product marketing team that is World class in our industry. Train your team to ensure excellence in process, tools, and tactics. Implement and manage effective product marketing routines and communications. But above all be the example of to be an Excellent Product Marketing Manager.

Required Qualifications:

• 5+ years SaaS product marketing experience supporting high value, complex, enterprise sales.
• 2+ years building and leading a high performing team
• Track record of leading product marketing strategy and programs for multiple products and markets for a fast moving preferably B2B software company.
• You have strong attention to detail
• You love collaborating across marketing and sales teams and have demonstrated a strong ability to execute cross-functionally.
• Strong verbal and written communication skills
• Excellent English language skills.

What we offer:

We know that all of us have lives beyond the office and we want to be sure that we enjoy them to the fullest. We offer competitive salaries, excellent work life balance, healthy food, snacks and drinks, great workplaces and endless fun with colleagues.

Check out our exclusive perks!!

• Be part of one of the fastest growing software companies in Europe
• Challenging and inspirational international work environment
• Flat organization, short decision lines, big impact
• Unlimited vacation policy
• Competitive compensation
• Free lunch & drinks at the office

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.