Head of Product Marketing

We’re looking for a senior product marketing to oversee product marketing across all our products and services across the Affirm network. In this role, you’ll lead teams of PMMs working with Product, Analytics, Revenue Operations, Sales, Customer Success, Design and Marketing to successfully launch and drive adoption of new and enhanced products and features in a growing number of customer segments and verticals. 

What You'll Do

• Lead and develop a rapidly growing Product Marketing  team of 20+ supporting go-to-market efforts for our growing set of experiences, solutions and services
• Work cross-functionally with product, analytics, sales, and marketing to unify our narrative, amplify our strategy, and build more collaborative and efficient work processes
• Mentor and guide team to build and execute on GTM and marketing strategies to drive launch, adoption and continued growth of products, aligned to company and product KPIs 
• Build a vision for customer narratives and value propositions by having a keen understanding of segments and marketing channel optimization and measurement
• Sit on the leadership of the Product GTM Experiences team and advocate for an understanding of our customer through research and discovery work, translating their needs to influence our product roadmaps
• Empower our Sales teams with playbooks, customer stories, competitive positioning and a strong feedback loop between sales and product

What We Look For

• 15+ years of product marketing experience in a high-growth environment, with a preference for experience in B2B and B2C payments and ecommerce
• 10+ years of managing and mentoring team members, track record of building and coaching impactful teams
• Ability to pair analytical background through to marketing and messaging excellence
• Passion and strive to redefine both the retail and lending industry for the better
• Proven track record of developing and driving integrated GTM plans, differentiated messaging, and product growth
• Clear history of enabling sales teams to succeed and exceed their goals.
• Extensive experience coaching in the areas of positioning and messaging, leading product launches and consumer marketing; and creating sales and collateral including web pages, blog posts
• Strong leadership skills and ability to collaborate and influence across stakeholders, internally and externally
• Outstanding planning, communications, and interpersonal skills 
• Ability to think creatively and critically and thrive in a fast-paced and often ambiguous work environment