Head of Product Marketing - Accounting and Business Performance

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

As the Head of Product Marketing for Accounting and Business Performance, you will be leading a team of product marketers to define, develop and execute product marketing strategies that enable growth of our core product experiences (including Analytics Plus, Bank Reconciliation, Banks Feeds and Reporting) amongst small business customers globally. 

As an extension of the Accounting and Business Performance Product Leadership Team, you will lead the planning, implementation and management of the global product marketing strategy, in close collaboration with product and GTM teams. You will be jointly accountable for the achievement of commercial (and customer) results in lockstep with product and GTM partner teams.

As a core member of the Small Business Accounting Product Marketing leadership team, you’ll collaborate with your peers to continually evolve our discipline towards our ‘target state’, bringing consistency and best practices across the broader team, and taking joint accountability for the engagement, development and wellbeing of our team members.

Lead a global team of highly engaged and effective product marketing managers, motivating them to make an impact by doing the best work of their lives.

Synthesize market, customer, product and competitive insights into compelling propositions in key markets to drive activation and growth.

Work closely with key internal stakeholders to build strong, collaborative relationships to ensure the success of the core product experiences that sit within this portfolio - Analytics Plus, Bank Reconciliation, Bank Feeds and Reporting.

Act as the key liaison between the our global and regional GTM teams and the customer (small business) to strengthen audience insight and a feedback loop to drive adoption, optimisation and development.

Oversee the execution of the sales and marketing initiatives that support the Accounting and Business Performance offering to ensure that all marketing and communications are accurate and representative of the proposition.

You will be part of the Global Product team so you will work with all our key regions, including Canada, US, UK, Australia, New Zealand and Asia. You will have the ability to travel if required.

Please include a cover letter in your application, telling us why you’re a great fit for this position.