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Atlassian

Head of Inbound Product Marketing, Confluence

Full-timeProduct Marketing Manager$186,000-$285,200 Remote US
Employee discount programs
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Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or from an office (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Confluence is Atlassian’s flagship product within the work management market. Work Management is one of three market focal points for Atlassian, alongside DevOps and IT Service Management. As Atlassian’s second largest product driver of paid users, Confluence continues to make significant strides as the team workspace where knowledge and collaboration meet. We are looking for a visionary product marketing leader to help shape the future market positioning and roadmap strategy for Confluence.

As the Head of Inbound Product Marketing for Confluence, you will be responsible for helping our product team “build what sells”. This includes establishing a market pulse to influence the product roadmap, driving competitive differentiation strategy, and isolating key growth levers for Confluence’s next chapter. With recent innovations in AI, whiteboards, databases, automation, and analytics, the future of Confluence has never been brighter. Additionally, Atlassian’s market-leading presence on ways of working for globally distributed teams provides a unique canvas to engage customers with the product. You’ll be a key leader to help maximize the opportunity in front of us and deliver big results.

You will join Atlassian’s Work Management Product Marketing leadership team, and collaborate closely with teams across product, marketing, and sales.As a part of the leadership team, you’ll bring big, bold, and different ideas to the table.We want someone who’s passionate about building the scope and impact of product marketing. And a commitment to service is a key trait of leaders at Atlassian: ideally,
you’re just as excited about growing and investing in the careers of team members as you are in your own.

Head of Inbound Product Marketing responsibilities:

  • This role will help shape Confluence’s product strategy by connecting product value with customer needs, competitive differentiation, and market trends.
  • Partner with Confluence’s head of product, head of design, head of engineering, and head of program management to deliver on product-level OKR’s
  • Establish a continuous market voice through a strong operating rhythm of customer, market, and competitor analysis points
  • Own end-to-end Confluence positioning and empower team members driving flywheel and high-touch GTM motions
  • Deliver quarterly market pulses to inform and influence key roadmap decisions
  • Develop strong sustainable differentiation strategies across the competitive landscape
  • Deliver a tiered-launch strategy to support the product roadmap
  • Analyze emerging and established Ideal Customer Profiles in order to build for the future and maximize the present
  • Participate in analyst engagement opportunities to drive perception and awareness within the Work Management market
  • Evangelize Confluence through high-impact speaking appearances at internal and external events
  • Mentor, recruit, and lead an incredible team of product marketing managers

Head of Inbound Product Marketingrequirements:

  • 10+ years of experience in product marketing (a subset of time in product management OK)
  • 5+ years in managing direct reports
  • Experience in positioning emerging and/or evolving categories
  • Excellent written and verbal communication skills 
  • Strong analytical skills 
  • Never-ending market and product curiosity
  • Proficiency in presenting and story-telling 
  • Servant leadership mindset
  • Strong interpersonal skills with colleagues, customers, and partners
  • Bachelor's Degree in an Engineering or Business-related field, MBA preferred

Success includes:

  • Developing impactful strategies to take advantage of emerging market opportunities in AI, whiteboards, and new customer segments
  • Crushing business objectives around customer growth, expansion, monetization, and retention
  • Mentor, recruit, and grow a team of world-class product marketers
  • Creating strong strategic partnerships with an amazing group of cross-functional partners across marketing and product
Compensation
At Atlassian, we tie our base pay ranges to role and level. In the United States, that means your base pay ranges will fall into one of three geographic pay zones depending on your location. Our current base pay ranges for new hires in each zone are:
Zone A: $186,000 - $285,200
Zone B: $167,400 - $256,700
Zone C: $154,300 - $236,800
Within each range, base pay is ultimately determined based on your skills, expertise, and experience. This role may also be eligible for benefits, bonuses, commissions, and/or equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Head of Inbound Product Marketing, Confluence position?
    The suggested salary for this position is $186,000-$285,200
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Atlassian
Atlassian Corporation Plc is an Australian software company that develops products for software developers, project managers and other software development teams.
Website
Industry
Collaboration, Enterprise Software
Founded
2002
Size
5K-10K employees

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