Head of Consumer Product Marketing (12-month FTC)

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The Role / Position Overview

The Head of Consumer Product Marketing will develop the go-to-market plans for the FT’s new and existing consumer subscription products. They will develop clear product positioning, with concise and effective messaging, that differentiates us from our competitors and drives acquisition, engagement and retention.

They will be a leading evangelist for their product(s) inside and outside the organisation, leading the development of creative routes to promote the product and its features to the target audience.

Job Responsibilities

• Marketing Strategy - how is marketing going to help deliver on the business objectives?
  
  Articulate the marketing approach and plan to deliver against business objectives in the region. Outline the approach for the wider B2C Acquisition team and make key decisions around the resources (inc. budget) required to execute the plan.
  
  
• Market orientation - are we adequately aligned and capable of succeeding in this market?
  
  Define how to achieve market orientation and customer focus in the region, including market and competitor analysis.
  
  
• Work with Product Managers to establish how to position our products in-market, how to convey our product features and benefits and how might that differ by market or audience segment.
  
  
• Develop the go-to-market strategy for new and existing products, outlining how marketing is going to help deliver the product growth targets and what resources are required to execute the plan.
  
  
• Marketing effectiveness - how do we know what we are doing is working?
  
  Ensure insight and analysis from the Trading and Performance team feeds back into future strategy development cycles creating a continuous improvement loop.
  
  
• Strategic partnerships - what external organisations should we be working with to expand our reach?
  

  Oversee the development of the partnership strategy and plans, supporting the Senior Partnership Manager where necessary.  Ensure we work closely with brand and communications team to maximise opportunity with media partnerships and events. 

• Corporate citizenship - how do we work collaboratively and effectively across the organisation?
  
  Establish and nurture friendly and productive relationships with other teams and suppliers. Refuse to allow departmental boundaries to get in the way of successful business outcomes. Maintain a natural bias for collaboration over doing things on our own.
  
  
• Leadership - who to go to for expert analysis of a regional marketing issue?
  
  Become the authority in your domain, on top of industry trends and best practice. Model behaviours consistent with the FT’s values, setting high standards of professionalism. Provide active and visible leadership for the regional B2C team, inspiring them to maximise their potential.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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