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Coinbase

Group Product Marketing Manager, Brand

Paid time off
Visa sponsorship
This job offer is closed.
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We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 73 million accounts in more than 100 countries. 

Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

  • You’ve got positive energy. You’re optimistic about the future and determined to get there. 
  • You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
  • You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
  • You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
  • You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
  • You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

This role within the Product Marketing team connects the dots between our product roadmap and brand activation opportunities, driving new customer growth through brand partnerships, sponsorships, and events.

Showcasing an expert understanding of product value in driving top of funnel awareness and engagement will be key, as will having deep knowledge of consumer trends and behaviors mapped to our product lifecycle. Bringing a track record of delivering globally-minded, culturally relevant campaigns will also set this candidate apart from the pack.

In a unique opportunity to be deeply embedded in both the product and brand organizations, this role will build new connections between Coinbase’s consumer products and daily life and culture, ultimately advancing participation in the cryptoeconomy.

Sound like you? Let’s work together!

What you’ll be doing (ie. job duties):

  • Lead the development and execution of a large, new segment of Coinbase’s consumer marketing strategy
  • Become an expert in Coinbase’s consumer products and audiences
  • ​​Develop and own quarterly and annual marketing roadmaps, working with product and brand on an integrated approach
  • Execute on multiple aspects of the product marketing lifecycle; from insights and segmentation to branding and positioning to targeted outreach through world-class GTM campaigns
  • Work cross-functionally with product, brand, growth, and a multitude of other teams to launch new products & partnerships
  • Think big about the future of crypto and how you can bring more people into the cryptoeconomy through product adoption campaigns via partnerships, sponsorships, and events
  • Measure and report against the performance of product and brand marketing initiatives

What we look for in you (ie. job requirements):

  • 7-10+ years of Product Marketing or Brand Marketing experience within a B2C context
  • Comfort working in a high growth, continuously evolving environment
  • Proven experience leading fully integrated brand and product marketing strategies
  • Sophisticated quantitative and deductive skills, with the ability to distinguish between the signal and the noise
  • Outstanding prioritization and project management skills
  • Powerful storyteller: written, verbal, and visual
  • Demonstrated ability to collaborate effectively across multiple, cross-functional teams
  • Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

Nice to haves:

  • You have crypto experience and a knowledge of the crypto market
  • Experience launching consumer tech products and partnerships on a global level

Sound cool? Let's work together.

Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is $206,125 + target bonus + target equity + benefits (including medical, dental, vision and 401(k).

P37850

Please note that for employees based in the US, Philippines, Canada or Singapore, if your role requires you to be present in a Coinbase office or if you choose to be physically present in a Coinbase office or sponsored location, participate in any in-person gathering (including offsites) or engage in business travel sponsored by Coinbase, you will be required to be fully vaccinated (as defined by applicable law).  If you receive an offer, you will receive additional information about the grounds and process for an exemption.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations[at]coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Coinbase
Coinbase Global, Inc., branded Coinbase, is an American company that operates a cryptocurrency exchange platform.
Website
Industry
Bitcoin, Blockchain
Founded
2012
Size
1000+ employees

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