What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Group Lead, B2B Product Marketing position?

The suggested salary for this position is $150,000-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Group Lead, B2B Product job at Canva

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA.But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

The Group Lead, B2B Product Marketing will be responsible for coaching our talented team of 5+ B2B Product Marketers and be a key partner driving our B2B go to market forward across the company. In this role, you are one of the key owners and drivers of our B2B growth strategy for Canva for Teams across marketing, in collaboration with the B2B Growth and B2B Marketing teams. You will connect the dots across each of our business growth motions (Pro, Self Serve teams, High Velocity & strategic sales) to deliver a comprehensive and interconnected GTM strategy.

You’ll be working with Senior Leadership including the Head of Revenue, Head of Sales, Head of Product Growth & Head of Product to deliver the GTM strategy, projects and growth initiatives. This role will report into Canva's Head of Product Marketing.

This role also requires a proven track record to execute strategically with a focus on measurable outcomes, building and developing an exceptional team in a fast-growing SaaS company and experience in driving business transformation.

We're looking for a product marketing leader who is exceptional at making complex things simple and empowering others, while also not being afraid to roll up their sleeves and dive into execution. We’re looking for someone who has product marketing leadership experience in fast pace high growth SaaS companies. This opportunity requires a leader that is data-driven and strategically minded and has a superpower for building impactful teams.

What does success look like

Coaching a group of high-impact and high-performance Product Marketers
Build trust and strong cross-functional relationships
Viewed and respected as a companywide B2B strategic driver
Building and delivering a holistic B2B GTM strategy in partnership with your partners
Driving the B2B Marketing strategy across marketing
Garnering market insights to advise product strategy and sales execution
Improving growth metrics (revenue, market share, seat activation, teams seat growth), product activation, win rates and expansion plays.
This role requires building cross-functional partnerships with teams including product, sales, success, community and rest of marketing to create long-term value for our customers and business.

What we’re looking for

Experience leading a team of Product Marketers in a SaaS company
Experience growing and leading impactful teams from good to great
Demonstrated ability to empower, mentor and grow a diverse and geographically fragmented team to achieve specific goals
Leads by example, continuously demonstrating humility, kindness and compassion while working towards team and company goals
Build a highly differentiated go-to-market strategy with key collaborators to strengthen our leadership in the customer engagement space across all products and segments
Drive product differentiation across the competitive landscape
Develop compelling messaging frameworks consistent with the top line company narrative
Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points and differentiated value
Create a feedback loop between product, marketing and sales to translate market feedback
Develop sales tools and enablement that will increase sales efficiency and learnings
Further establish value and trust for the product marketing organization; specifically with product, sales and marketing teams
Empower the team - clearly articulate goals for success and provide resources and air cover to execute against those goals
Experience running sophisticated cross functional strategies and the ability to influence senior leaders
Demonstrates outstanding communication skills, which empower all partners to support your product strategies
Navigates a global organization across multiple functions
Operate in a fast growing and paced workplace
Juggle multiple projects at once and possess proven prioritization skills
Demonstrates a growth mindset and an eagerness to learn and grow every day; Canva is growing 130% YoY and you’ll be growing and trying new things constantly

You're probably a match if

Proven success leading product marketing in a multi product SaaS company
Successfully positioned a company across various segments
A respected leader who has hired and managed impactful, cohesive marketing teams including during times of organizational change.
Success working in fast-moving, complex and evolving technology organizations
Demonstrated capability to influence executives and build trust and mutual respect across functions and across all levels of the organization.
Great communication and presentation skills, with the ability to present complex concepts in a simple and easy-to-understand manner.
Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams
Creative approach to new ideas, experimentation with new initiatives that fuel growth

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too

• Inclusive parental leave policy that supports all parents & carers

• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

• Flexible leave options that empower you to be a force for good, take time to recharge and supports youpersonally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.

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Group Lead, B2B Product Marketing

What does success look like

What we’re looking for

You're probably a match if

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