GM Product Marketing, Financial Services

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

The value that Product Marketing brings to Xero, stems largely from the unique position it occupies in the business, bridging the Product and Customer organisations. Product Marketers have a foot in both camps, and a responsibility to be able to speak both languages. This means we can bring a holistic view of customer needs (eg. at a segment/regional level) to Product, and translate product initiatives into Customer value. This is critical in order for Xero to deliver maximum product value to relevant customers, as effectively as possible, in close collaboration and partnership with global and regional Customer teams. 

In line with our Target State aspirations for the function, Product Marketing:

• Are a key contributor to assessing market opportunity

• Lead Customer Value Proposition on behalf of Product 

• Are the primary product representative on GTM programs

• Lead Product collaboration with Customer/GTM teams on product growth opportunities

As a key member of the Product Marketing Leadership Team, you will be part of the continual evolution and growth of this essential function, as well as leading a team of Product Marketers aligned to the Financial Services  Product Division. 

•Lead a team of highly motivated product marketing professionals aligned to the Financial Services Product Division- ensuring they are supported and enabled to execute against their key accountabilities (per the Xero Product Framework)

• Create an inspiring vision, product marketing strategy and set clear and measurable goals for the Financial Services Product Marketing team, that reflect the role of Product Marketing in achievement of Division and Business objectives- and effectively align and engage team members

• Ensure Product Marketing resources in your team are focused on key priorities and make & communicate trade-off decisions where necessary(given capacity constraints) to the team and stakeholders, to ensure we can deliver high-value, quality work and maintain wellbeing of team members

• Coach and develop your direct reports so that they continue to grow and thrive in line with career aspirations and development goals, and ensure they are focused on the same for their teams

• Build and champion a compelling overarching Customer Value Proposition (“Why Xero for Financial Services?”) that inspires and engages both internal stakeholders and customers, and lays the groundwork for all other marketing activity for the product set within the portfolio

• Work with other Product Marketing GMs to ensure Financial Services is incorporated into the overarching Customer Value Propositions for key segments

• Partner with the EGM of the Financial Services Product Division as their primary product Marketing partner, and form part of  their leadership team to drive holistic CVP thinking for their portfolio and key segments- with an eye on both customer relevance and competitive differentiation. Influence portfolio/product direction, and determine marketing priorities as a result of customer and competitive insight

• Be a key member of the Product Marketing Leadership team, working in close collaboration with your peers to ensure we are thinking holistically about the customer value we are creating and communicating by segment, as well as working as a group to continually evolve Product Marketing towards it’s Target State and drive best practice/consistency of our practices across the team

• Ensure global Customer and regional GTM teams have clarity and confidence in both the current value Xero offers in Financial Services, and upcoming value being created. Win hearts and minds of these key GTM partners, and drive strong relationships and engagement with these  teams to ensure successful launch of new product value and continual growth/utilisation/retention post-launch

• Be a key member of Xero’s extended Marketing Leadership Team (XMLT), helping to drive connection and increased efficiency/effectiveness across the global and regional Marketing value chain, on behalf of your direct team and Product Marketing as a whole

• Global Strategic Marketing Management

• Financial Services marketing

• Technology marketing

• Global team management

• Product/Market entry 

• Budget and performance management

• Customer Value Proposition development

• Systems & strategic thinking

• Marketing Strategy and Planning

• Communicating with influence

• Change management

• Commerciality

• Organisational empathy

• Inspirational leadership

• Leading Leaders/Coaching

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.