EMEA Product Marketing Manager

Shift Technology is reinventing insurance claims automation and fraud detection with AI.  We help insurers fully automate more claims, deliver a great customer experience while protecting against risk, and accurately identify suspected claims fraud, making investigative teams more effective and reducing fraud losses. 

Since our launch in 2014 in Paris, we've raised over $320M with Tier 1 investors, opened offices in Boston, Tokyo, Singapore, London, Madrid, Mexico, Hong-Kong and Sao Paulo, currently work with more than 80 insurers globally. If you are excited about joining a fast-growing insurtech innovator with a passion for excellence and global culture, Shift is the place for you.

YOUR ROLE

YOUR RESPONSIBILITIES

• Own go-to-market strategy for our products for the health and life insurance verticals in EMEA
• Drive ongoing awareness, growth and adoption of the products; including acquisition, retention, cross-sell and upsell strategies
• Manage launch planning and orchestrate execution of the commercial release of products, including campaign strategy
• Define market opportunity, segmentation and ideal customer profiles for the product(s)
• Map out the potential buying process for the product, including buyer personas, buying behaviors and the right sales plays to maximize opportunities
• Build differentiated positioning, messaging and value propositions for products
• Conduct internal and external market validation including message testing, win-loss analysis, pricing and packaging strategies
• Build relevant thought leadership content for buyer roles (e.g. white papers, brochures, social media, Web pages, online events)
• Support sales enablement with content such as playbooks, presentations, battlecards, scripts, training
• Perform competitive analysis and deliver competitive intelligence to the field
• Coordinate closely with Product Management to develop and manage market-facing product roadmaps
• Act as subject matter expert to sales, campaign/field marketing, and other functions
• Develop a range of customer testimonials for external/ internal use, including written case studies

YOU'VE GOT WHAT IT TAKES IF YOU

• 8+ years of successful product marketing/product management experience in a B2B SaaS company
• Excellent communication skills, including oral written, and non-verbal; you know how to make complex things seem simple
• Strong  storyteller, with proven writing and presentation building skills - willing to sweat the details to get the messaging and positioning right
• Demand savvy and growth minded – ability to analyze pipeline behavior (conversion rates and velocity) to detect and fix breakdowns in the marketing and sales process
• Strong business acumen with ability to quickly draw conclusions, insights from market intelligence to make recommendations and drive strategy
• Intellectually curious, willing to experiment relentlessly to grow the business
• Resilient, open-minded and adaptable; able to create structure where none exists
• Highly agile, ability to work in a fast paced environment and collaborate with multiple functions
• Experience working with CRM, Marketing Automation and Sales Enablement systems such as Highspot, Seismic, etc.
• Experience driving GTM through third-party channels to market
• Knowledge of the insurance / financial services industry is strongly preferred
• Knowledge of the AI/analytics space is preferred
• Based in the UK  (London preferred) or France (Paris preferred)
• BA/BS/MBA