Director, Vertical Product Marketing

Director, Vertical Product Marketing
Marketing | Seattle, WA or San Francisco, CA or Chicago, IL

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. 

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As the Director, Vertical Product Marketing you will help define and execute the strategy for marketing DocuSign’s products to the Financial Services, Healthcare & Life Sciences, and Manufacturing & Retail industries. You will lead a team to develop and deliver a plan that drives sales and customer success, including market segmentation, defining  product solution messaging and positioning, identification of top industry use-cases, enabling sales teams with content and tools, and partnering with demand marketing to increase awareness and create sales opportunities. You’ll work cross functionally with product management, business development, customer success, other marketing teams, and senior leadership to accelerate the growth of the DocuSign Agreement Cloud in these strategic industries and identify future growth opportunities.

This position a people manager role reporting to Head of Audience Marketing and is designated Flex.

Responsibilities

• Manage a team of product marketers who cover Financial Services, Healthcare & Life Sciences, and Retail & Manufacturing
• Be a player-coach who can lead by example
• Develop a deep understanding of Financial Services, Healthcare and Life Sciences, and Manufacturing & Retail markets - including buyer personas, key uses cases, and customer needs
• Partner with field leadership in sales and customer success to identify growth opportunities and align on business priorities for your industries
• Help sellers win through the development of high quality enablement content on industry insights and sales tools that align with DocuSign’s sales process
• Collaborate with demand-marketing leadership to develop marketing plans and allocate resources to drive the most impact for your industries
• Create and support your team directly in the development of world-class marketing content for use across different channels
• Develop partner co-marketing initiatives in conjunction with Business Development
• Evangelize our product offerings with customers, partners, analysts, and media
• Support your team’s career development and growth

Basic qualifications 

• 12+ years marketing experience, with 5+ years of product marketing experience in the B2B SaaS space
• 3+ years of management experience in a marketing organization
• Excellent written and verbal communication skills with the ability to create net new content and marketing assets that engage senior (C-Suite) decision makers
• Track record of leadership and results in a fast-paced work environment
• BA/BS required

Preferred qualifications 

• 2+ years experience marketing to either the financial services or HLS industries
• Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment.
• Mix of strategy, marketing, sales (direct, partner, e-commerce) and technical skills
• MBA from top tier school or prior strategy consulting experience

Vaccination requirement 
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and more than a billion users in over 180 countries use the DocuSign Agreement Cloud to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected].

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