Director, Product Marketing

Director, Product Marketing - North America

Hello!

We are looking to hire a Director of Product Marketing to drive efforts on specializing Zapier’s go-to-market motion across new customer segments. As we accelerate our growth with larger accounts and across new verticals, we are looking for an experienced product marketing leader to deeply understand these customers and translate the value of our product to their specific needs. You will lead a team of product marketers to develop effective market strategy, craft compelling positioning and messaging, and collaborate cross-functionally to develop and execute go-to-market strategies.

It is an exciting time to join Zapier. As a Product Marketing leader, you will deeply contribute to our mission to make automation work for everyone by helping the business understand, connect with, and sell to our customers. Over 6.5 million professionals use Zapier today, but we’ve only scratched the surface of our nascent product category.

If you are ready to advance your career at a rapidly-growing, profitable, impact-driven company, then read on…

Our Commitment to Applicants

Culture and Values at Zapier

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Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

Things You’ll Do

• Define buyers and their stakeholders within core audiences, articulating their needs and pain points and the top use cases that can deliver the most customer value

• Develop compelling and differentiated product positioning and messaging across all channels

• Oversee the strategy, planning and execution of go-to-market plans, including product and feature launches, and campaign strategy

• Collaborate with cross-functional teams including Product, Design & Insights, Partnerships, Sales, and Marketing teams

• Lead, mentor and coach a team of product marketers; build a thriving team culture

• Analyze performance metrics across the customer journey to determine where to focus our GTM strategy optimizations and marketing roadmap

• Support the development of the annual product marketing plan, long term PMM strategies, programs, budgeting and hiring

About You

You’re experienced. You have at least 10 years of total marketing experience with a proven track record in product marketing, most recently in B2B SaaS. You’ve had clear success developing and owning the go-to-market strategy to launch and scale products and features. You have strong analytical skills and are comfortable reviewing and analyzing data to glean insights and direction.

You’re a go-to-market pro. You craft value propositions and messaging that resonate with your target audience. You’re skilled at drafting product launch plans and working across multiple teams to bring products to market with measurable impact to customer awareness and adoption.

You are a people leader. You enjoy and have a passion for managing and mentoring others. You have experience hiring, developing and leading teams of varying experience levels. You thrive at working with and influencing cross-functional peers and leaders.

You are customer obsessed. You know your current and future customers better than anyone. You are comfortable with handling and analyzing data on a day-to-day basis. You regularly conduct and consume research to understand how Zapier can better meet customer and partner needs, and translate those insights into actionable recommendations for your stakeholders.

You’re a highly effective communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, developing pitch decks, crafting external product messaging for our customers, and everything in between.

The Whole Package

Location: Remote - North America

Our flexible, distributed environment lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more!

Zapier offers:

• Competitive salary and profit-sharing program

• Equity for All: Stock options (or equivalent) for every Zapien

• Healthcare + dental + vision coverage*

• Retirement plan with 4% company match*

• Profit-sharing program for 100% of Zapiens

• $2,000 annual learning stipend for use on courses, conferences, and more—your choice

• Two annual all-company retreats

• 14 weeks paid leave for new parents of biological or adopted children

• Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries

• Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.

• Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.

• Opportunity to work with Zapier’s amazing partners network

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to US-based employees.

How to Apply

We have a non-standard application process designed to promote inclusion and equity. We first ask a few questions in our application form that would typically be asked at the start of an initial interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people, and do not discriminate based on race, color, sex, gender identity or expression, sexual orientation, religion, national origin, physical or mental disability, military or veteran status, genetic information, pregnancy, age, or any other status protected by local law. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

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