Director, Product Marketing - Platform

Amperity is more than just a leading Customer Data Platform — it's a unique mix of people, technology, and opportunity. The people are whip-smart, deeply committed, and energizing. The technology is multi-patented, AI-powered, industry-shaping customer data management software that we invented because there was no way to solve the problems that we wanted to help consumer brands overcome. The opportunity is twofold: a market opportunity to provide a solution that consumer brands have been trying to find for decades, and a personal opportunity to grow and learn and hitch your career to a rocket ship. 

Since our founding in 2016, Amperity has been growing 2.5X year-over-year. We've raised $187M in funding, including a recent Series D that increased our valuation to over one billion dollars. We're going places, fast, and we want you to come with us. 

We help top brands make sense of massive amounts of transaction and engagement data so that they can finally know who their customers are, what opportunities exist, and how to provide the kinds of experiences that delight consumers and move the business metrics that matter. Our customers include Starbucks, Alaska Airlines, Patagonia, Kroger, J. Crew, Brooks Running, Planet Fitness, DICK's Sporting Goods, and many more. 

We're building something that's never existed before, and we're doing it in a way that's great for consumers, transformational for our customers, and career-making for the members of the Amperity team. Come help us make it happen! 

The Role

The product marketing team at Amperity is tasked with developing and executing the go to market strategy for Amperity that will help Amperity to establish itself apart from the market and to fuel brand growth.   We are looking for a Director, Product Marketing, responsible for the growth and continued success of Amperity’s platform products - DataGrid and AmpID.   These AI-powered, multi-patented products together enable transformative speed to value on customer data management initiatives, and are increasingly connected to hundreds of technology partners through our open, interoperable approach.

This mission critical role will be responsible for developing the strategic go-to-market for each of these products, and the development and execution of the strategic roadmap to achieve that plan. This includes working cross functionally to influence the product roadmap, and to create the pricing and packaging, marketing and communications, partner ecosystem, and field programs that will drive growth, customer retention, and value expansion.     

This is a highly strategic role for someone who craves a stimulating learning curve, loves mixing creativity with business operations, loves to context switch from strategy to execution, and who is up to the challenge of owning a core business unit of the company.   

Responsibilities

• Collect and analyze customer and market insights and competition to create strategies that drives key GTM objectives
• Launch exciting new products into the market, and lead and evolve pricing, packaging, messaging and positioning exercises that drive our narrative and influence the category
• Drive industry thought leadership including developing content as well as represent the company in external events, analyst and press briefings etc
• Develop and implement product launch plan, in collaboration with Product Management, that will fuel growth and retention of the business
• Develop and lead education programs, sessions that enable various teams, customers, and partners to scale desired outcomes on the product
• Maintain growth through promotion of existing core pillars; propose and lead integrated engaging brand experiences

About You

• Diverse background in product marketing, ideally at an established enterprise SaaS provider, platform marketing experience highly desirable 
• Proven experience driving critical business outcomes across the customer journey (awareness, demand, product usage, renewal and up-sell)
• Strong desire to help brands use 1st party data to make an impact to grow their business, improve employee experience, and transform the customer experience
• Ideally has experience serving large enterprise B2C brands
• Desire to work in a fast changing, dynamic matrixed environment; ability to collaborate with multiple internal organizations to drive company success
• You love to create and inspire through a mix of collaboration and blank page thinking
• Excellent written communication and presentation skills - able and willing to become a company spokesperson and thought leader 
• Strong analytical skills and passion for analyzing products, competitors, and market dynamics
• Self-starter, finisher - you aim at outcomes, figure out the plan, and make it happen

Benefits

We offer all the benefits you’d expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you’ll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. 

Amperity is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.