What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Director, Product Marketing position?

The suggested salary for this job is $150,000 - $185,900*

Is telecommuting possible for this job?

No, telecommuting is not possible for this job

Director, Product Marketing job at Gong

Gong enables revenue teams to realize their fullest potential by unveiling their customer reality. The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Over 2,000 innovative companies like Paychex, PayPal, Hubspot, LinkedIn, MuleSoft, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. With Gong, customers experience improved win rates, increased deal sizes, and accelerated employee ramp-times.

Gong is looking for a Director of Product Marketing to join our Marketing team. In this role, you will report to the Vice President of Product Marketing to lay the foundation for product marketing at Gong and collaborate with stakeholders across the company on key initiatives.

In this role, you will be responsible for owning product marketing for one of Gong’s key product pillars. You will work closely with the product management team on defining and driving successful product and market launches.

This includes doing deep customer, competitor, and market research and translating this into compelling messaging, buyer personas, sales decks, and more. You will also collaborate with the broader marketing team on campaign strategies to ensure your product is hitting revenue targets. Additionally, you will work cross-functionally to ensure your product is successful post-launch from an adoption and engagement standpoint.

You are an exceptional product champion with extensive experience in enterprise B2B product marketing and proven success in scaling product marketing teams. You have experience developing strategic and innovative GTM programs for B2B software products and successfully launched high-growth products in your career. You deeply understand market dynamics, customer needs, the competitive landscape, and product.

This is a high-impact, high-visibility role where you will serve as the subject matter expert for the product, both internally and externally. Working with cross-functional teams (especially Product Management and Sales) and approaching business problems in a data-driven and structured manner are fundamental aspects of this role.

RESPONSIBILITIES

Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs through research and customer interactions
Own product positioning & messaging for your product line
Craft engaging and high-quality marketing collateral across channels (web copy, webinars, sales decks, sales plays, website messaging, demo videos, etc.)
Opportunity to present on virtual and in-person stages including Gong’s annual conference
Work closely with the Demand Generation team on marketing campaigns to drive pipeline and retention for your product line
Equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge in partnership with sales enablement

QUALIFICATIONS

12+ years of marketing experience, preferably with 7+ years of product marketing experience in the B2B SaaS space
Track record with a modern marketing mix
Has developed value-based narratives, created thought leadership
Uses data and research to back recommendations and decisions
Proven successful experience collaborating with cross-functional teams including sales, enablement, product, and more
Strong project management skills
Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
Stand out verbal and written communication skills
Previous start-up experience is a huge plus

PERKS & BENEFITS

We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthier lifestyle.
Mental Health Benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, or any other basis protected by law.

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