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What will you do?
- Lead our quarterly GTM product launches for both users and soon to be users. Find creative ways to showcase the use cases and outcomes.
- Plan for new product rollouts from Beta to release for go to market
- Define a compelling and relevant and timely set of value propositions for our product portfolio
- Persona development of our users
- Work with our product management team to give feedback to optimize the go to market on features and upcoming releases
- Maintain and update the product marketing website pages for new features, launches, customer segments with your team
- Competitive benchmarking and positioning
- Marketing strategy for brand partnerships
- Quantify TAM for existing and upcoming products and releases
- Create copy along with our marketing content team for different mediums, from ad and web copy, to one-pagers and pitches
- Work with our customer success team and marketing content team to deliver external product updates and sales assets
- Track product usage to develop targeted programs with the marketing team
- Package and summarize product and customer insights to share with the marketing, product and executive team.
Qualifications
- Experienced product marketing (5+ years) with proven results
- Management experience preferred
- Detailed project manager to ensure a great product launch across all stages - from Beta to GA
- Analytical, data-driven decision-maker
- Excellent communicator and collaborator across marketing, customer success, product, engineering and sales teams
- Experience with marketing muti-use products
- A/B Testing and sampling methodologies
- Experience at a B2C/B2B/SaaS company
Ideal profile
- Experience working with/ using Amplitude, Google Analytics, customer.io or other email marketing tools, Webflow, Segment, and in product messaging tools
- Product Management experience
- Worked with creator-oriented tools (design, 3D, audio/video)
About Descript
Descript is building the next generation of tools for communicating with video and audio. We are a team of 70 (planning to double in 2022) — with a proven CEO and the backing of some of the world's greatest investors (Andreessen Horowitz, Redpoint Ventures, Spark Capital). Descript HQ is in San Francisco, and our AI research team, Lyrebird, is based in Montreal.
Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.
As a small startup, Descript relies on employees who thrive in an environment where they are regularly called upon to translate high level goals into day-to-day priorities, and are regularly presented with technical and business challenges that extend beyond their comfort zone.
Benefits include a generous healthcare package, catered lunches, and unlimited vacation time. We currently have offices in San Francisco and Montreal, and are open to folks working remotely between PST and EST time zones. Whether you love WFH or can’t wait to get back to being in person, we're interested in offering an environment that works for you.
Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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