Director, Product Marketing

Credit Karma is a mission-driven company, focused on championing financial progress for our more than 110 million members in the U.S., Canada and U.K.  While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their  financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London. 

*Banking services provided by MVB Bank, Inc., Member FDIC

About the Team

You'll craft the frameworks and rituals to ensure successful go-to-market plans, research, and seamless end-to-end customer experiences across all marketing and product touchpoints.

We need a seasoned consumer-centric Product Marketing leader, who will build strategy and frameworks to better understand our members and help deliver experiences that meet their needs. We're looking for someone, who gets excited to solve consumer financial problems - that's what we're in the business of here at Credit Karma.

What you'll do:

• Build, inspire, manage and lead a best-in-class, diverse team of product marketers to drive GTM strategy, positioning, messaging and end-to-end customer experience.
• Own the product marketing fundamentals: positioning, messaging, user personas, product launches, competitive intelligence, market research, segmentation and product discovery.
• Inspire action through data-driven insights (market research, testing plans, etc) and drive your teams to execute with operational rigor and efficiency.
• Partner with Growth Marketing, Product Management, Research, Brand and Creative teams to ensure the successful launch and marketing support of new products and ongoing marketing of them.
• Provide world-class deliverables to differentiate the offerings in the market, including product positioning and messaging across the portfolio, website/app content; product naming; and competitive positioning.

What we are looking for:

• 10+ years of experience in Product Marketing at a consumer technology company or commensurate experience, such as Growth Marketing or Brand Strategy.
• 5+ years of experience of managing and coaching high-performing teams.
• Experience applying consumer insights to improve the product and marketing experience.
• Experience collaborating and working with Product, Data Analytics and Creative teams.

Benefits at Credit Karma include:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Child Bonding, Cultural Observance)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

COVID-19 update (US Jobs Only):

Credit Karma believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. We also believe that in order to work toward our mission of helping people make financial progress, people first and foremost need their health. All employees are required to be fully vaccinated (including eligible boosters) against COVID-19 prior to their start date unless otherwise approved for an exception as may be required by law.