Director, Product Marketing, Create

Vimeo is looking for a passionate and seasoned Product Marketing Director to join the team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our customers at all stages of the funnel. This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives and data-driven strategy. If you’re excited about helping content creators and businesses make an impact through video, then Vimeo is the place for you.

What you’ll do:

• Own the go-to-market strategy and ongoing release cadence for key user segments from ideation to launch and adoption

• Lead market and competitive analysis for key segments by surfacing quantitative and qualitative insights to inform the product roadmap
• Work closely with Marketing and Product to optimize the customer lifecycle from acquisition to in-product engagement and retention
• Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
• Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering 
• Map out how and when new products are introduced to customers
• Be a product expert and communicate its value to key stakeholders across the company
• Understand how our product grows among key segments across the customer journey and set measurable business goals and track progress against them

Skills and knowledge you should possess:

• 6-8 years of product marketing experience at a SaaS company
• Ability to take complex ideas and turn them into simple and intuitive communication

• A knack for market research - you know the market and competition better than anyone
• Experience leading teams, and influencing large, cross-functional ones
• Growth mindset with the desire for continuous improvement 
• Ability to empathize with the customer and view things from their point of view
• Analytical mindset, and a working sense of Mixpanel and GA, using these platforms to report on KPIs to track performance and identify trends
• Clear track record of driving business results through marketing and campaign strategy
• Strong project management skills with the ability to prioritize effectively 
• Excellent verbal and communication skills

(Optional) Bonus points (nice skills to have, but not needed): 

• Both B2C and B2B experience, across self-serve and sales
• Experience with mobile products