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Director of Product Marketing job at Springboard

The Company

At Springboard, we’re on a mission to bridge the world’s skills gap, offering transformative online education in data science, UI/UX design, machine learning, and coding. Our courses may be tech-enabled, but we're ultimately human-centric: each student taps into a vast community throughout their time with us, engaging with fellow students, industry-expert mentors, student advisors, and career coaches, the goal of which is to successfully transition students into their dream job. Through this approach, we’ve helped thousands of learners revamp their careers and, by extension, their lives, with hundreds of top-notch job offers received every year and a near-perfect placement rate for our program graduates.

The Opportunity

As Springboard’s Director of Product Marketing, you’ll own our product marketing strategy and execution to grow our business. By developing a deep understanding of our market, offerings, capabilities, and customers, you will own how we present Springboard to students seeking to break into the tech industry’s most in-demand careers. You will also use data from a variety of sources to gain insights that enable us to create a delightful user experience and increase demand for our online courses. Through this mission-driven work to reinvent the future of learning, you will make a major impact by dramatically increasing the number of Springboard students who transform their lives and careers.

Responsibilities

Build and lead a world-class product marketing organization
Own the user experience on our pre-enrollment web and mobile properties, including the UI/UX
Oversee our experimentation roadmap to drive conversion rate optimization
Manage a small team of product marketers
Partner with Product, vertical GM’s, Course Development, Marketing, and Sales teams to successfully scale current and new educational offerings
Ensure a strong understanding of the competitive landscape and target markets; ensure it’s powerfully reflected in product marketing strategies and messaging
Bring a strong user orientation, developing insights to deeply understand who uses our products and how; serve as the voice of the customer internally
Develop user personas, value propositions, product positioning statements, messaging strategy, and user benefits
Drive the marketing toolbox to feature compelling narratives that engage our customers at all stages of the life cycle and through different types of content (e.g. website, email, video testimonials, outcome reports)
Build a product marketing playbook that can scale across industry verticals
Oversee product marketing OKRs, focusing on metrics that matter
Manage the product marketing budget

You

Have 6+ years of relevant experience, preferably with highly considered consumer purchases
Have experience owning the product marketing function and overseeing web properties and experiences
Are a data-driven marketing leader with deep product and/or B2C marketing expertise
Have a strong user orientation and UI/UX sensibility
Are knowledgeable about user acquisition methods, conversion, workflows, and mindsets.
Are a player-coach, experienced in mentoring and training a teamBring a team-first mentality with proven experience collaborating with and influencing key stakeholders
Are a fearless experimenter who has a proven track record of systematically making smart bets that enable us to learn and fuel growth
Are a builder, with a sense of curiosity, and a love for rolling up your sleeves and getting to work

The Springboard team of 220 works out of offices in the heart of San Francisco and Bengaluru. We’re backed by top investors, including Costanoa Ventures, Reach Capital, Learn Capital, Pearson Ventures, and the founders of LinkedIn and Princeton Review.

Working with us, you’ll enjoy competitive compensation, health insurance coverage (for employees based in California, our base plans are fully covered by Springboard; for employees based outside of California, we offer low-premium coverage), a 401k plan, a generous learning budget, team lunches and snacks, and an opportunity to impact thousands of lives alongside a fun, dedicated and mission-driven team. To learn more about our team and culture, follow us on Instagram @springboardlife!

We are an equal opportunity employer and value diversity at our company. We welcome applications from all backgrounds, and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Director of Product Marketing

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