Director of Product Marketing - Services

Location Details:

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you’ll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you’ll be working remotely from your home and may occasionally visit a GoDaddy office to meet with your team for events or offsites. Your hiring manager can share more about this role’s hybrid or remote designation.

This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.

Join our team...

As a Director of Product Marketing, you’ll help everyday entrepreneurs grow their ideas online through our website design and marketing service products. You’ll develop a deep understanding of small business owner needs, evangelize opportunities for growth across multiple GoDaddy teams, partner closely with product management on roadmap creation, and align with the Go-To-Market teams to bring new products & features to market.

What you'll get to do...

• Customer Insights – Learn from customers to understand their challenges, aspirations, and needs through self-driven research or partnering with the research team
• Messaging and Product Positioning – Define product positioning, and differentiated messaging and validate through research and in-market testing
• Go-to-market context: Partner with marketing and channels to provide market, competitive, and customer data and context to inform key launches and product optimizations
• Pricing and packaging – Develop and shepherd pricing tenets and lineup strategy to meet customer needs and business objectives
• Cross-functional leadership - Build strong relationships with product, marketing, and operation leaders across GoDaddy to drive product launches and cross-functional initiatives
• Sales and service enablement – Partner with our internal teams in driving the creation of vital collateral, promotions, training, and tools to drive business growth

Your experience should include...

• 10+ years of Product Marketing experience
• Proven track record of developing effective, customer-backed product messaging, positioning, pricing, and packaging
• Outstanding analytical ability, with a track record of using “test & learn” to drive continuous improvement
• A passion for the customer, gaining customer insights through dedicated research both quantitative and qualitative
• Demonstrated ability to influence product strategy and go-to-marketing planning based on market research and customer insights
• Strong ability to collaborate with cross-functional partners to drive strategy in a fast-paced environment
• Excellent written, presentation, and verbal communication skills, including the ability to communicate sophisticated concepts clearly and simply

You might also have...

• Technology/SaaS background and working with small businesses or consumers is strongly preferred
• A bachelors degree in Marketing, Business, Advertising or related field is preferred

We've got your back... Enjoy our many benefits (My Wallet), which may vary depending on role and tenure, including paid time off, 401k, bonus eligibility, equity grants and parental leave. Join one of our employee resource groups (Culture). Once approved, continue to have a side hustle if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us (https://aboutus.godaddy.net/about-us/overview/default.aspx.) 

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at [email protected].

 GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.