What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Director of Product Marketing position?

The suggested salary for this job is $152,100 - $185,900*

Is telecommuting possible for this job?

Yes, telecommuting is possible for this job

Director of Product Marketing job at Fuzzy

The Company

Fuzzy is your pet health partner. On a mission to make pet care more accessible, Fuzzy is a subscription-based service offering members 24/7 Live Vet Chat support, virtual vet consultations, and on-demand answers from a team of licensed, on-staff pet health experts. Fuzzy also offers pet parents vet-tested and recommended products and personalized programs for nutrition, training, and obedience.

Through technology, we're creating a different type of relationship between pet parents and their veterinary caregivers – one that's personal, empowering, and focused on improving the lives of animals.

The Role

Fuzzy is looking for an experienced director of product marketing to join the marketing team and lead the direction, planning, and execution of go-to-market strategies. You’ll lead key work like user segmentation, positioning, messaging and drive the strategy to increase awareness and adoption of Fuzzy. You will leverage customer and market insights to drive the strategy for Fuzzy’s new and existing routes to market. If you're a highly motivated, deeply organized marketer with big ideas and the skills to pull them off, there’s never been a better time to join Fuzzy!

Responsibilities

Setting the direction, planning, and execution of Fuzzy’s go-to-market strategy and lead key work like customer segmentation, positioning, messaging and drive the strategy to increase awareness and adoption of Fuzzy
Become a trusted partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development
Continue to evolve product positioning and key messaging through thorough understanding of the product, industry, audience, and key competitors
Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to product roadmap and marketing strategy
Design marketing campaigns based on market segmentation, arranging the company’s target market into groups of customers with similar traits and needs
Partner closely with teams across Product, Design, CRM, Growth, Brand, Content, and Creative to execute strategies with clearly defined and measurable metrics.
Increase awareness and improve adoption by producing marketing assets like videos, customer stories, blog posts, emails, and help articles.

What We're Looking For

Bachelor’s degree, preferably in a Marketing or Business-related field
8+ years of product marketing experience at DTC companies with a track record of successfully launching new products and features.
Strategic vision, yet crafty execution. You must think big and be able to get into the weeds
A communicator with the ability to distill complex information into understandable, actionable, persuasive assets
Customer-centric with experience in generating qualitative and quantitative insights and using those insights to inform your marketing strategies
Ability to understand customer needs, create customer value, and highlight competitive differentiation through packaging and pricing
Detail-oriented with a track record of flawless execution and exceptional organizational and time-management skills
Excellent verbal and written communication skills with exceptional attention to details and the ability to articulate objectives, strategies and tactics clearly across teams.
Positive and upbeat demeanor
A passion for pets

We know that great work comes from great, and inclusive teams. At Fuzzy, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Fuzzyrs and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. Fuzzy is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know.

Director of Product Marketing

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