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Director of Product Marketing job at Attentive

About Attentive:

Attentive® is the most comprehensive text message marketing solution, driving 20.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive makes it possible for businesses to automatically send engaging text messages to each subscriber. Over 4,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.

In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms.

Attentive is seeking a Director of Product Marketing to lead strategic product initiatives specifically around our email product. As part of the Marketing team, you will oversee the orchestration of all strategic initiatives in close collaboration with others in Marketing, Sales, Sales Enablement, Client Strategy, and Product. Through market analysis, differentiated positioning and a solid GTM strategy, you will help arm our sales team and educate prospects about the potential of our products. The ideal candidate for this role has past product marketing leadership experience in a fast-growth, B2B SaaS setting.

What you’ll do at Attentive:

Develop External Content: Create and drive our basic customer assets (first call deck, demo, website) that motivate prospects to learn more about our offerings.
Drive Product Launches: Work closely with Product and our Comms team to announce tier-1 features and modules to the market at large.
Build Internal Assets: Develop comprehensive messaging and positioning, sales plays, customer stories and other assets that successfully arm sales and client strategy teams with the right pitch to help customers and win new business
Enable the Field: Work closely with Enablement counterparts in both Sales and Client Strategy to establish training curriculums in support of all customer-facing teams
Collaborate on Competitive Research: Collaborate with senior leaders in Product, Marketing, Client Strategy and Sales in defining competitive positioning and understanding relevant technology advancements from competitors
Build and Manage a team: Manage and lead a PMM team of high performing individuals

About you:

10+ years of product marketing management experience supporting SaaS-based solutions, ideally in B2B sales-led environments
Experience in the marketing automation and email space.
An experienced leader who has built, developed and retained high performingproduct marketing teams 
Strong cross-functional collaborator and influencer who understands how to drive success working with product, sales, client strategy and marketing teams
A talented storyteller who can build and deliver compelling sales pitches
Great communicator who has the ability to influence and build alignment across the organization, specifically at the executive level
Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization

#LI-remote #LI-DF1

Benefits & Perks:

Medical, Dental, Vision Insurance (2 of our plans are $0 premium cost to employees!)
Life Insurance - Attentive pays for life insurance equal to 1x your salary (through Anthem)
Daily lunch delivery stipend
Yearly professional development stipend
One time fitness equipment stipend
Monthly fitness stipend
100% remote work as well as WeWork memberships for those who prefer an office
Up to 18 weeks New Parent Leave with 100% pay

Attentive is an Equal Opportunity Employer. We’re committed to diversity and maintaining a work environment that is free from harassment and discrimination. We’re committed to them because our core values demand it - values like Integrity First, Listening & Cultivating Discussion, and Default to Action. We believe in embracing “self” and that our true strength lies in the diversity of our employees. For this reason, applicants from all backgrounds are encouraged to apply, and will not be discriminated against on the basis of any protected status under federal, state, or local law.

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Director of Product Marketing, Email

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