Director of Product Marketing, Creator Tools

Company Description

Do you believe that creators should have the ability to get paid for the value they give to their fans? We do, which is why we're building Patreon, a platform that powers membership services for creators with established followings. Patreon strives to provide creators with insight, education, and tools that make it possible to retain creative control while running their creative business, so creators can focus on creating and energizing their fanbases.

Our user base has doubled in the last year alone, and we have paid over $3.5 billion directly to creators on our platform. In order to support this level of growth, Patreon is looking for a Director of Product Marketing to join the Patreon in San Francisco or New York.

Job Description

We are looking for an experienced Director of Product Marketing to build out a key pillar of our product marketing function. As a leader on the Product team, you’ll partner with Product Management, Product Design, Engineering, UXR, Market Research and other cross functional teams to develop a unified thread between the product roadmap, business goals, and our positioning. We expect the leader of this team to play a key role in leading the GTM for a full line of business including developing 0-1 products and bringing multiple high priority products to market. You will have a broad mandate including developing and leading the team, strategic planning, shaping inbound product marketing, outbound product marketing, and our launch process. You will report to the VP of Product Marketing. 

What you will do:

• Partner with Product Management, Product Design, UXR, Engineering and Data Science to establish our product strategy and roadmap. 
• Develop a deep understanding of creators and patrons through qualitative and quantitative research to understand their point points, alternatives in the market, and how we can better serve and message them. 
• Lead and develop product positioning and messaging for Creator Tools product portfolio by understanding our brand, creator needs, market trends, and the competitive landscape.
• Drive go-to-market and growth of the Creator Tools product portfolio in partnership with cross functional teams.
• Build and develop a team of senior independent contributors to execute against a long-term go to market strategy

Skills you possess:

• 12+ years of experience in Marketing or related field with an emphasis on Product Marketing. Preference for consumer technology experience
• 4+ years managing product marketers 
• Excellent communication capabilities and the ability to work across both highly technical and highly creative teams
• Outstanding leadership capabilities and experience building high functioning product marketing teams
• Deep experience and demonstrated success in managing large cross-functional teams to bring products to market
• Strong quantitative abilities and experience leading experimentation efforts 
• Proven experience influencing product development and product strategy using both quantitative and qualitative insights
• Deep product intuition and demonstrated ability to discover meaningful insights and uncover latent user needs 

Who you will work with:

At Patreon, you'll join a high-performing and highly-empathetic team of people who proudly work on fulfilling our mission of funding the creative class. Our culture of creator-first, thoughtful teammates keeps work creative, stretching, and rewarding.

Our Core Values:

• Put Creators First. WHEN CREATORS WIN, WE WIN.
• Build with Craft. WE SIGN OUR NAME TO EVERY DELIVERABLE.
• Make it Happen. WE DON’T QUIT, WE LEARN AND DELIVER.
• Win Together. WE GROW AS INDIVIDUALS, WE WIN AS A TEAM.

Want to Learn More About Patreon?

• Check out TechCrunch’s article about our focus on membership.
• Listen to our CEO Jack and Co-Founder Sam chat with Guy Raz on NPR’s How I Built This.
• Check to see if you know a Patreon teammate on LinkedIn.