Director of Product Marketing

At Choco, we’re striving to build a seamlessly connected global food system by 2030. One that enables food to move around the planet transparently, sustainably and without waste. Today, Choco provides a platform connecting restaurants and suppliers resulting in better communication, simplified logistics, and - here comes the big one - less food waste. 

With technology at the core of our work, our product team is driven by quality. Our chat-based ordering app has already changed the game for thousands of restaurants and suppliers across the globe, but there is much more work to be done. And that’s where we need your help. If you’re looking to be at the intersection of purpose and innovation, we’d love to hear from you.

Want to learn more about #LifeatChoco? Take a look behind the scenes: bit.ly/3sD7tYK

Meet your team

As Director of Product Marketing, you will work together with a highly cross-functional team. In this role, you will collaborate closely with product, engineering, marketing, sales, and design. You will work internationally and across the entire product lifecycle, from shaping the product, to creating the go-to-market strategy, to enabling our growing sales team and driving adoption post-launch. 

The Product Marketing Director will join our growing product team and report directly to the CPO, Cassandra Bowman. You will lead the Product Marketing function at Choco, creating and implementing marketing and commercialization strategies to improve product awareness, understanding, and adoption. You will hire, grow and mentor a team to support our suite of products across multiple regions. 

What you’ll do

• Collaborate with product, sales, and marketing teams to establish and execute a winning go-to-market framework
• Identify, set and track objectives and KPIs for the department that help the company achieve its business goals 
• Hire and coach a growing product marketing team 
• Own and coordinate international product launches across all markets 
• Produce marketing and educational content for internal teams and customers, liaising closely with design 
• Create and launch marketing campaigns that drive product awareness, engagement, and retention. You will be responsible for setting, analyzing & reporting on success metrics for the campaigns you launch.
• Advocate for the customer throughout Choco: regularly engage and understand our customers to identify their desires, needs and pain points
  
  

What we’re looking for

• Excellent communication skills – written and verbal
• Experience in scaling, leading and mentoring a Product Marketing team, and working with an international audience
• Ambitious, a self-starter, and natural collaborator
• Proven track record of building and optimizing multi-channel, integrated marketing campaigns
• Extensive understanding of product positioning, storytelling and messaging
• Analytical, working with raw data to generate actionable insights and recommendations
• Experience implementing global initiatives in local markets
• Fluent in English, a 2nd language of German, Spanish or French is favorable 

About Choco

Founded in 2018, Choco is a young, fast-moving company. And we mean fast. Just a year after our $63.7 million Series A funding round, we secured an additional $100 million in Series B funding. We’re backed by leading investors like Insight Partners, LeftLane Capital, Coatue Management, and Bessemer Venture Partners. In addition, we’re working alongside those who built companies like Google, Facebook, Amazon, Uber, and more. 

Did we spark your interest?

We would love to hear from you! Please send us your CV and a short cover letter to explain your motivation to join Choco.

--

Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.