What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Director of Product Marketing position?

The suggested salary for this job is $152,100 - $185,900*

Is telecommuting possible for this job?

Yes, telecommuting is possible for this job

Director of Product Marketing job at Backstage

About Backstage

Backstage matches creative projects with the best talent. We help staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing and more.

At our core is a strong belief in breaking down barriers and providing direct access to the best talent in the creative industry. We’re a team of customer centric, analytical and creative problem solvers with a passion for helping our customers make amazing projects together.

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The Role:

Backstage is seeking a Director of Product Marketing to position Backstage’s marketplace and tools to a variety of different customer segments and help drive growth across both sides of the platform. As Director of Product Marketing, you’ll be building out the Product Marketing function and will be helping to create a new operating system to power the future of content creation. Our current team consists of 13 creative marketers specializing in growth, demand gen, email, design, and conversion rate optimization, including a dedicated content marketing resource who will support product marketing. We value innovation, experimentation, and data-supported decisions in a supportive, democratic, open, and respectful environment.

In this senior leadership position, you will leverage a deep understanding of our customers to create go-to-market strategy for our brand as we continue our expansion into global markets, new verticals focused on crew and below-the-line freelancers, and features such as The Backstage Network. You must be able to envision the unique and complex intersection of these distinct audiences, and develop positioning to reach each segment and drive platform adoption and subscriber growth. As we are a lean team in a scaling organization, you must covet the opportunity to be a hands’ on contributor in a senior leadership role.

The Director of Product Marketing will report to Backstage’s Chief Marketing Officer.

What you'll do:

Build and manage a well-defined GTM, positioning, and communication strategy for each unique customer segment across their user journey
Develop and manage product marketing content roadmap, including articles, videos, white papers, and case studies
Conduct extensive primary and secondary research through competitive landscaping, customer interviews, surveys, and other methodology to understand and meet specific user and localization challenges; use discoveries to drive penetration of product in new markets
Oversee creation of sales enablement content and training through deep understanding of customer needs, wants, and pain pointsLead extension of Backstage brand into new verticals, such as post-production and influencers; work closely with Growth team to increase awareness of evolving brand and product offerings
Partner with product, content, sales development and customer success teams to understand user needs and ensure consistent, effective, targeted communication with customers
Work closely with product and creative teams to strategize a cohesive and scalable platform that unifies our different audiences and clearly addresses their unique needs
Grow product marketing function; hire and manage product and content marketers, and foster a positive environment that encourages collaboration, upholds commitment to process, and provides professional development and mentorship
Leverage analytics tools (we use Amplitude, Looker, Google Analytics, and others) to measure and report customer engagement and adoption

What we're looking for from you:

Strong track record of creating positioning and messaging for an accomplished high velocity B2B SaaS tech or Two-Sided Marketplace that drove customer growth (bonus points for a Marketing Technology Advertising background or experience in building a SaaS for the creator ecosystem)
Deep experience with customer segmentation and strategizing effective communication and positioning for each unique segment
Experience using demand generation, messaging, and content marketing to drive user acquisition and platform adoption
True interest in understanding the customer; you enjoy the deep dive process into their needs, and translating that research into actionable communication strategies
Proven ability to solve complex, unstructured challenges
Exceptional analytical skills, i.e. the ability to assemble and interpret data, create executive summaries and deliver actionable business insights
Experience building, hiring, managing, mentoring, and leveling up a remote team
Adept at using qualitative and quantitative research methods and methodologies, including market landscaping and competitor analysis, to support product marketing decisions
Advanced written and verbal communication skills that can be tailored to suit a variety of individual personalities and levels of seniority
Excellent stakeholder management skills, including driving consensus and alignment

What we offer:

Competitive salary and bonus structure
Company remote-first policyHealth, vision, dental, and life insurance
Memberships for the following: Health Advocate, TelaDoc, and Talkspace
All-access pass to WeWork co-working spaces across the globe!
Employee Discount Program
10 paid holidays
Generous PTO
Summer Fridays from Memorial Day through Labor Day
Equipment you need to do your job
401K Match
Reimbursement for conferences and continuing education to support your professional development
Great Place to Work Certification!

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About Backstage Holdings

Backstage Holding’s mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. Backstage provides solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution. Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, Sonicbids, and Voice123. Backstage Holdings is part of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.

Director of Product Marketing

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