Director of Product Design

• Partner and align with stakeholders across Wayflyer to understand business strategy, objectives and goals so the Product Design team can execute effectively and efficiently against these
• Build, coach and manage a team of product designers, fostering a strong culture of collaboration, care and curiosity
• Recruit and train for subject matter expertise within the team, and also cross-train across the org to raise the overall level of quality of work and understanding
• Invest in the team’s professional development through skills planning, formal and informal coaching, and performance feedback
• Coach and enable your team to accelerate their careers on paths best suited to them in a way that works for the business, whether that’s on a managerial or technical track
• Lead the team by example - teaching by doing, designing when required, balancing this with the understanding of where your priorities sit across multiple initiatives
• Design remarkable products, features and interactions across all prospect- and customer-facing touchpoints seeking to set new standards for B2B products, centred around the user and their needs
• Set and drive quality standards across user touchpoints across Wayflyer
• Collaborate with leadership in product management, engineering and others to define, implement and maintain a unified product strategy for Wayflyer
• Use experimentation, measurement and performance analysis of Wayflyer’s digital products and features to ensure we learn, focus and prioritise effort on the right things
• Support and advise teams developing beta or early-stage products with product design strategy

What will your first 90 days look like?

• Work with the existing product design group to identify demand, evaluate and support work-in-progress around the business, and create a team structure and ‘build, borrow, buy’ people plan to support those needs
• Run an initial review of the customer experience in partnership with Content and Brand Design leadership, prioritising fixes and improvements appropriately
• Establish foundational product standards with the team – design patterns, tone of interaction, design principles – to set initial quality bars
• Partner with Brand and Content Design leadership to define the design language for our product experience
• Hire your team to build out initial North Star vision concepts
• Work with R&D leadership and TA to create candidate packs that attract a diversity of applicants in an inclusive way

What skills and experience are we hoping you have?

• You are a recognised authority in your field with a proven track-record of building, scaling and running high-performing teams as part of a wider Product function
• Able to show functional leadership, willing to lead by doing, and unafraid to get hands-on when needed
• You have excellent stakeholder management skills. And willing to lead conversations, constructively challenge, seek feedback and input at all levels in the organisation
• You have worked with a variety of different organisations, from startups through to large multinationals within a variety of sectors (whilst B2B experience is helpful, this role is best-suited to someone with strong B2C experience) and are able to bring a variety of working practices and apply these to appropriately and thoughtfully
• Proven experience in shaping and developing high performing teams and psychologically-safe working environments
• You have worked with Brand, Marketing and Content teams and understand how to provide timely, effective support to these teams and the need for close working relationships that centre around the customer and their experience of a brand
• You have practical experience of developing and working with design systems, and the role that interaction design and information architecture play
• You will be able to confidently assess the appropriate skillsets and experiences that are required when hiring for your team


If you have some but not all of these skills and experiences, don’t let that stop you from applying. Being insatiably curious is one of our values so as long as you’re willing to throw yourself in and learn, we’ll support you to develop new skills and tackle new experiences.