Director of Outbound Product Management

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. 

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning. 

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why Business Insider named us an ‘enterprise startup to bet your career on”! #WeAreBlushing

All full-time regular employees will be eligible for the following benefits:

• Workato Stock Options at one of Silicon Valley’s fastest growing startups

• Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners

• Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits

• Company-paid life insurance and short/long-term disability insurance

• Paid maternity/parental leave benefits for new parents

• Enhanced employee assistance program for mental wellness

Position Summary

In this role, you will lead the launch of products, and programs to drive awareness and growth. You must possess a blend of business and technical skills, have a big-picture vision and the drive to make that vision a reality with extreme attention to detail. This role requires working with internal cross-functional teams for Go-To-Market efforts as well as outbound responsibilities- creating customer-facing programs and content.

This technical product marketing role is highly strategic and cross-functional, focusing on bringing new product features to the market. The Director/Senior Technical Product Marketing Manager will create technical narratives and content to enable our customers and field teams to understand, design, and implement critical projects ranging from building highly scalable APIs, data pipelines to workflow and bot-driven automations.

Responsibilities

We are looking for a Director/Sr. Manager of Outbound Product Management. This is a remote role, and candidates based anywhere in USA, Russia, Portugal, Barcelona or Singapore are welcome to apply! In this role, you will also be responsible to:

• Be a technical subject matter expert for Workato Enterprise Automation Platform. This includes understanding the platform architecture, features and functions, and competitive differentiators, connectors, and SDK.

• Product Messaging - Identify target customer segments and relevant personas. Develop and own product positioning, segmentation, messaging, and value propositions that differentiate Workato in the market

• Product Roadmap - Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings

• Product Launch – Drive product launch strategies by developing clear product positioning and value propositions. Drive launches for new products and releases and manage the cross-functional implementation of the plan.

• CS Enablement – Develop enablement and training materials for our sales engineering, customer success, and post-sales teams.

• Market & Competitive Intelligence – Continuously monitor the market and assess the competition to gain a deep understanding of technology shifts and market needs.   

• Collateral Generation – Develop, publish, and share technical content including white papers, blog posts, demos, videos, webinars, training, and tutorials

• Customer Engagement - Keep current on customer’s product feedback and needs, including customer’s buying behavior, challenges, and motivations to help develop additional messages/collateral

• Work alongside other members of the product & partner marketing team to understand the customer challenges of the world’s largest organizations, and how Workato helps solve those problems

Requirements

Qualifications / Experience / Technical Skills

• Ideally, you have an Engineering, Computer Science degree, or similar experience. Having a technical background is a must

• 10+ years relevant work experience; minimum 4+ years in the B2B software industry, with a strong preference for background in managing Enterprise SaaS products

• Proven success developing, implementing, and managing product launch & release plans

• Proven track record of marketing to a highly technical audience within large organizations. You must be comfortable working with and marketing to technical buyers and stakeholders within enterprises.

• Capable of building demos that require software development knowledge, such as the use of APIs, databases, and webhooks, and familiarity with tools such as Postman, Github, etc.

• Strong technical background with knowledge and understanding of integration, automation, and Enterprise SaaS products

• Proven ability to understand complex concepts, and develop simple-to-understand messaging for customers, and internal stakeholders.

• Excellent written, presentation, and verbal communication skills, including the ability to communicate clearly and simply 

Soft Skills / Personal Characteristics

• Project management skills can manage multiple priorities in a dynamic environment.

• Detailed and results-oriented. Skilled at both planning and hands-on execution

• Coordinate with multiple teams that are geographically dispersed

• Comfortable working in a fast-paced environment with a bias for action

• Outstanding ability to lead cross-functional teams under tight deadlines

• Experience engaging directly with enterprise customers

• Strong foundational knowledge of SaaS, Cloud technologies, APIs, B2B enterprise software

• Familiarity with integration products, problems, use cases, and solutions

• Can easily and quickly grasp the technical product capabilities, and articulate value for customers, positioning/messaging, and use cases

• Can directly work with PM team, and lead the planning and execution of product launches

• Can independently do most of the content creation for product launches vis-a-vis blogs, long-form posts, videos, demos, product hour webinar