What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Core Product Marketing Manager position?

The suggested salary for this job is $99,900 - $149,900

Is telecommuting possible for this job?

Yes, telecommuting is possible for this job

Core Product Marketing Manager job at Articulate

We are seeking a Product Marketing Manager to join our growing Product Marketing team. This role will own Go-To-Market (GTM) strategy for a key product line within the Articulate platform. You’ll collaborate closely with cross-functional teams to inform the product roadmap, develop messaging and positioning, and drive customer acquisition and retention. Ideal candidates possess a deep understanding of the Learning & Development market and hands-on experience with Articulate 360 products.

What You'll Do:

Own the GTM strategy, including key launches, for a product within the Articulate 360 platform
Work closely with product, sales and marketing teams to build out go to market strategy and execute multi-channel campaigns including launches that effectively drive customer acquisition and retention
Create positioning, unique value props, and differentiated messaging that demonstrate ongoing value of Articulate products to support aggressive revenue, expansion, and renewal goals
Work with Growth Marketing, Design, Copy and Content Marketing on campaign execution; review copy created by other team members to ensure accuracy of our positioning and messaging
Drive international and domestic growth by enabling and empowering our partners and direct field teams
Plan and execute research initiatives to develop a deep understanding of customers, markets and competitors that can inform GTM strategy and product roadmap
Develop understanding of Articlate’s market - trends, competitors, compelling events incorporate learnings into GTM plans
Support execution of events with messaging, content and insights
Create assets for our revenue generation teams throughout the sales and customer success process (e.g. pitch decks, brochures, sales sheets, battlecards, etc.)
Bring deep Articulate 360 product and Learning & Development market expertise all aspects of our go to market

What You Should Have:

5+ product marketing experience (B2B SaaS preferred)
Experience with e-learning course creation and distribution, with a preference for candidates who have used Articulate 360
Strong customer-centric approach, with the ability to develop customer insights use them to inform messaging and broader GTM strategy
Excellent communication and presentation skills - an amazing storyteller with the ability to translate complex ideas into a clear narrative
Data-oriented mindset – ability to create and leverage data as a key input into decision-making; comfortable making decisions when data is ambiguous or unreliable
GTM experience – understanding of how to take products to market via sales and marketing channels
Results-oriented – ability to prioritize, execute, and drive results
Strong cross-functional collaboration skills – ability to partner with a wide range of internal and external stakeholders, and collaborate effectively
Bachelor’s degree (or equivalent years of experience); MBA preferred

Core Product Marketing Manager

What You'll Do:

What You Should Have:

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