Content Strategist (Product Marketing)

About Showpad

At Showpad, we empower others to be at their best. As a business, that means the Showpad sales enablement platform allows revenue teams to engage buyers through industry-leading training and coaching software as well as innovative sales content and engagement solutions. We provide sales and marketing with the software and support they need to enable their teams, drive more revenue and deliver incredible buying experiences. 

Founded in 2011 in Belgium, Showpad is a team of more than 400 people working from our headquarters in Ghent and Chicago or regional offices in London, Munich, San Francisco and Wroclaw.

As an employer who understands the importance of diversity, we are committed to proudly representing the various identities of the communities in which we work and the clients that we serve. We have been recognized as a top workplace by Built In Chicago, Built In San Francisco and Inc. Magazine, as a top 10 software company in the Inc. 5000 Europe list and won the award for “Most Sustainable Growth Company” by Deloitte Belgium.

About the Content Strategist, Product Marketing position at Showpad:

The Content team is the strategic engine that drives and supports business objectives. We use content as a key asset that promotes and disseminates the company mission and positioning to accelerate awareness and achieve revenue goals. The Content team is responsible for creating compelling thought leadership that educates, engages and nurtures prospects while positioning Showpad as a market leader.

As a content strategist, you will be responsible for writing and developing quality content throughout the entire marketing funnel. You will…

• Support sales and customer success teams, lead generation, SEO strategy, thought leadership, lifecycle initiatives, and quarterly campaigns. 
• Ideate and create short- and long-form content across a wide variety of formats, including case studies, video, articles, infographics, interactives, guides, events, and webinars. 
• Adhere and elevate the established brand voice and tone guidelines to ensure consistency. 
• Become an enablement and adjacent category subject matter expert, serving as an internal guide to our product and competitor solutions. 
• Use data to inform content decision making and editorial calendar recommendations. 
• Proactively bring ideas and intel to the entire content team to share ideas and inform the editorial calendar. 
• Follow formalized processes, with the opportunity to shape, evolve, and document those processes. 

Expectations:

These are critical skills necessary for the job, and what you will be held accountable for in your role. 

• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.
• Excellent verbal and written communication skills. 
• A collaborative spirit, ambitious attitude, and constant curiosity.
• Organizational skills and able to manage multiple projects at once—you can handle several types of projects and stakeholder perspectives regularly. 
• Analytical skills to interpret and utilize data to inform and influence content decisions, including planning and execution. 
• Ability to project manage, keep stakeholders aligned and updated, provide thoughtful and thorough feedback to designers and other writers, and bring content initiatives through the entire project lifecycle. 
• Keen sense for how design and content work together, with an understanding of basic user experience and user journey principles.
• Knowledge of SEO and web traffic metrics. 
• Basic technical knowledge of HTML and web publishing.
• Experience working in the B2B SaaS space.
  

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. 

Showpad’s Commitment

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.