400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
The Commercial Content Design team focuses on one (admittedly huge) thing, and they do it very well…
Making sure our users know the value of Flo Premium.
They are data informed researchers, innovators, content and design experts, casting a laser focussed eye over the execution and validation of our platform and its features.
We’re building the foundations of a world-class function and anyone who joins will be building the future in the context of a hyper-growth start-up.
We are in need of a Content Design expert who leads the creation of human-centred experiences that deliver business results. This person will be hands-on with delivery as well as an advocate who loves helping teams improve their Content Design practice, developing them through direction, standards, and coaching. A stickler for detail and quality, who drives consistency across all areas of the product and service.
About the Commercial CD team
Flo’s Commercial Content Design team is made up of talented and ambitious Content Designers who design UX content with a growth mindset. Their goal is to create great content that explains Flo’s Value to our users and convinces them to convert to Flo Premium
Our Commercial Content Designers made decisions based on business needs as well as user needs. They work in a partnership with Commercial Product Designers, UX Researchers, Analysts, Product Managers, Growth Marketing Managers, Product Marketing Managers, and more.
Your Experience
Must have:
What you'll be doing
You'll be responsible for:
#LI-CC1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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