What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Consumer Product Marketing Lead position?

The suggested salary for this position is $152,100-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Consumer Product Marketing job at Spotify

We are looking for a passionate and experienced product marketing manager to join the Consumer Product Marketing team and support our Platforms Experiences team, who is responsible for the Spotify consumer experience across non-mobile platforms (eg. Desktop, Web, Connected TVs, Game consoles, Car, Smart Speakers, Wearables…).

This person will play a crucial role in partnership with Product Managers to advance Spotify’s consumer experience across its entire device ecosystem, as well as support the growth and development of our video consumer experience.

What you'll do

Ensure product success by developing differentiated positioning, stand-out product marketing and education assets that support product launch and ongoing promotion:
Work with Product, Design, Insights and Engineering teams to support the product development process by providing strategy, testing, and consumer insights to ensure product market fit.
Develop go-to-market strategy and lead all aspects of global product launches, collaborating with creative, channel and marketing analytics teams to drive sustained product adoption and growth.
In partnership with Product, Content and Marketing partners, build Spotify’s consumer value proposition for video across the entire platform in order to drive user awareness and adoption of the format.
Own and coordinate the marketing and communication strategy across Global and Regional Marketing, PR, Comms, Social, CRM and CS teams
Find opportunities based on user insights and social discourse to drive impactful activations aimed at growing usage and engagement with Spotify’s growing device ecosystem
Develop ongoing product education plan for owned products and features, including targeted creative assets tailored to all relevant Spotify markets
Quantify performance of owned products and features, reporting out regularly to Product and Marketing leadership
Partner with regional marketing teams to expand product marketing programmes to relevant markets and audience

Who you are

You have at least 7 years of experience in marketing and/or product marketing for tech, mobile, gaming, media, VOD or consumer electronics.
You’re passionate for consumer electronics, with a strong knowledge of the competitive market and trends.
Experience driving adoption of new products / services, understanding the key performance indicators and measurement approaches
Experience with consumer marketing campaigns, running the briefing process and strong creative judgment
Hands-on experience in defining a product’s positioning, preparing marketing briefs and building marketing go to market plans in collaboration with R&D, global and regional marketing teams
Strong analytical skills and the ability to work closely with data scientists and insights teams to extract key informations from reporting dashboards, define key performance indicators, measure campaign performance to produce internal campaign reports
Consistent record in building collaborative partnerships across multi-disciplinary teams, including product management, engineering, design, insights, data science
Ability to quickly connect product features and benefits with user needs and translate into value props and high-quality deliverables
Experience in driving reactive social media activations with short production cycles from concept to posting.
Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organisation
Highly organised, with experience of working on multiple projects simultaneously in a fast-paced dynamic environment
International experience, working with disparate teams across time-zone

Where you'll be

We are a distributed workforce enabling our band members to find a work mode that is best for them!
Where in the world? For this role, you can decide to work from our Stockholm or London offices, or alternatively work from home in any country within the EMEA region in which we have a work location.
Prefer an office to working from home instead? Not a problem! We have plenty of options for your working preferences.
Find more information about our Work From Anywhere options here.
Working hours? We operate within the Central European time zone for collaboration

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Global COVID and Vaccination Disclosure

Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.

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Consumer Product Marketing Lead

What you'll do

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Where you'll be

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