Commercial Product Manager & Strategist, Advertising (12-month FTC)

About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Purpose of the role

The Commercial Product Manager & Strategist sits within the Global Revenue Operations team in FT’s Commercial Department, which is responsible for product development, ad tech, workflows, data, and business intelligence. Supporting the Commercial Innovation Director, this role drives the creation and integration of new advertising products and finds opportunities for revenue growth. It gives to the development of innovative commercial offerings, handles tech and vendor partnerships, and ensures flawless internal workflows and audience targeting. The postholder owns product strategy within defined workstreams and partners with campaign teams to apply the most effective solutions for high-value clients. Combining deep expertise in marketing and media strategy with strong ad-tech proficiency, the role is central to aligning product innovation with broader business goals specifically improving FT’s ability to deliver against advertisers’ marketing objectives.

Key Responsibilities

• Develop consultative, performance-led commercial product strategies.

• Leverage FT’s first-party data to improve audience targeting and campaign planning.

• Collaborate with product, sales, delivery and marketing teams to launch scalable advertising solutions.

• Build sales enablement tools and frameworks that support consultative selling.

• Track product benefits, campaign performance, and troubleshoot discrepancies with external suppliers.

• Chip in to FT’s premium advertising proposition through market and tech innovation.

• Work cross-functionally to ensure detailed internal workflows and actionable business intelligence.

Required Skills and Experience

• 5+ years in media, with validated grounding in media planning and ad-tech.

• Solid understanding of digital targeting, first-party data and performance metrics.

• Demonstrated ability to turn insights into impactful commercial solutions.

• Familiarity with industry systems (e.g. DFP, DCM, analytics platforms).

• Confident communicator, able to simplify sophisticated ideas across teams.

• Strategic problem solver with a results-oriented approach.

Desirable

• Experience with AI or automation tools in campaign planning or reporting.

• Shown success developing and launching digital commercial products end-to-end.

• Knowledge of marketing theory and brand strategy principles.

• Ability to convey technical insights to non-technical audiences.

What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. All information provided must accurately represent your skills, experience, and qualifications.

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