Brand Designer

Role Title: Brand Designer

Manager:  Director, Product Marketing

Location: Remote

Role Summary:

As a Brand Designer at Tia that extends digitally and physically, your job is to produce best-in-class work that connects the two seamlessly and beautifully as one cohesive experience. From reimagined patient gowns to social posts to emails to OOH campaigns to vision videos, you will design across mediums and form factors, united by a cohesive brand and visual identity that celebrates female health and wellbeing, and helps women in turn, achieve optimal health as defined by themselves. 

At Tia, design is not a siloed function, but a core ingredient that touches every single part of the Tia experience and company. To succeed in this role requires not only being an excellent visual designer on your own, but collaborating with many others on the Brand Team (writers, content strategists, product designers), as well as across the company from care to member experience to engineering, to produce work that pushes the boundaries of any healthcare brand, and establishes Tia as the most loved and trusted brand in women’s health. You love moving quickly, rapid feedback and iteration, and continuously pushing the bar of excellence that “wows” not just designers, but the lay(wo)man in the world.

Using your unique design skill set, you will create beautiful and engaging design solutions that deeply consider meaning, message, audience, timing, as well as color, typography, illustration, photography, that strengthen Tia’s brand and presence. You’ll collaborate deeply with the Content Team to concept and create work that tells stories through the visual and written word by deeply considering storytelling, engagement, and educational tactics. You’ll assist in establishing the Design Team as a key collaborator and core part of Tia by navigating and tackling large projects with little oversight from management in deep collaboration with other teams to drive meaningful results. Lastly, you’ll champion the Tia Brand by advocating for brand recognition of Tia, maintaining and evolving Tia’s Brand Guidelines and processes, adhering to, and continually challenging the Tia Brand System.

Requirement to be extremely skilled in all professional design software such as Figma, Adobe Creative Suite including After Effects, InDesign, and Illustrator. Excellent typography, color, and composition skills are required. Excellent communication, self-initiating, collaboration and teamwork skills are required. 

Values:

• Make something(s) people want!
• Be driven to achieve excellence, but with regard to effort over impact. 
• Ask why. Then why, again. 
• Experiment always, despite the possibility of failure.
• Find joy and gratitude everyday. 

Skills and Abilities

• Is innately driven to excel at creative problem-solving.
• Has strong communication abilities. Clear communication style - directive and straight-forward, not overly dramatic or passive.
• Is maniacally detail-oriented.
• Is highly organized, and presents and creates work clearly so others can understand. Is a systems thinker, and strives for creating work in a systematically organized and consistent manner. 
• Has a natural propensity towards understanding why something works or doesn’t work through outcomes, data, and learnings, and then works systematically to apply those learnings. 
• Proven ability to learn from mistakes, ability to reflect, grow and not repeat the same mistakes, whether in their work product or their communication and teamwork skills.
• Ability to manage and communicate up, and across to other teams.
• Driven by a “get things done” mindset and works with Design Producer and Head of Design to create quality work quickly.
• Is able to clearly present work and sell through ideas.
• Is continuously challenging others to stay on brand, or push the brand.
• Nice to haves include expertise or previous experience in: animation, UX or product design, brand systems development, and/or wayfinding or experience design 

Responsibilities: 

•  Create best in class design solutions and experiences across physical and digital 

• • Create beautiful and engaging design solutions that deeply consider many necessary aspects of design from meaning, message, audience, timing, to, typography, illustration, UX or wayfinding, that strengthen Tia’s brand.
  • Be excited about the work you’re making and excited to share it with the team and the world. 
  • Never be over-protective or precious about your work, and be continuously sketching, asking questions, seeking feedback, and pushing yourself to design the best solutions.

• Design content, marketing, and brand experience projects effectively and efficiently that are “uniquely Tia” 

• • Work closely with Tia’s Head of Design and Design Producer to ensure your design deliverables are completed to the highest quality and on time.
  • Assist to establish Design as a key collaborator and core part of the Tia process across all teams.
  • Communicate effectively against timelines, raising flags when needed, asking for assistance when needed. 
  • Work with your team to balance time, resources, and quality to create the most optimal solutions and outputs for the project that are unique and specific to the Tia brand, that effectively meet project goals.  

• Design and advocate for brand recognition of Tia

• • This role’s first and foremost priority is to think about what the best experience and design solutions are for the brand including voice, tone, visual expression, context, audience, and message.
  • Be continuously asking if what Tia is making advances Tia brand recognition in a healthy way, and make effective alterations and suggestions to ensure that happens.
  • This role should think of our audience (or an audience we want to target), and how people will interpret what we’re putting out  — making sure we’re meeting our brand communication goals. 
• Maintain and evolve Tia’s Brand Guidelines and team processes
• • Document and create all work in a way that is understandable, legible, and interpretable for someone else. E.g., label everything! Date everything! No pronouns!
  • Adhere to and be continually building and adding to, or challenging the Tia Brand System.
  • Observe processes and think about ways to expand on them and introduce new ones. 
  • As the (currently) sole visual designer at Tia, this role should effectively educate other members of the design team on the role of visual and brand design at Tia.
  • Be constantly tapped into the contemporary design world, researching, testing, and suggesting new methods, styles, and form factors that should feel distinctly Tia.

Benefits 

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement 
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13" Macbook Pro 
• Travel stipend for team off-sites

About Us: 

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Tia is building a culture of excellence — in people, process and product. This is our northstar value

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records. 

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

1. A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
2. Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
3. Asking why, then why again — because accepting “this is just the way it is” is not good enough
4. Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
5. A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence. 

Compensation Range in California: 

This position may require attendance at company and team off-sites and is subject the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!