How you will make an impact
As a pivotal member of the marketing team, the Brand Design Lead is responsible for the brand design department, setting the strategic vision for the brand’s identity across all digital platforms, ensuring coherence with the overall business strategy, and driving innovation in design practices.
Some of your tasks and responsibilities include:
Brand and Digital Experience Leadership: Lead the ongoing development and refinement of the marketing website and other digital platforms, prioritizing user experience and innovative design solutions. Ensure that the digital presence aligns seamlessly with our brand identity and meets the highest standards of user engagement and accessibility.
Design System Development: Play a crucial role in contributing to and expanding the marketing design system, establishing a cohesive and scalable visual language that supports brand consistency across all digital and physical touchpoints.
Team Leadership and Development: Lead, inspire, and manage a team of talented brand and motion designers. Foster a collaborative and empowering environment that encourages creativity, innovation, and professional growth.
Cross-functional Collaboration: Work closely with the marketing team and other departments to support a wide array of initiatives, including but not limited to the creation of digital assets for social media campaigns, product marketing materials, and event branding. This role requires a hands-on approach and the ability to manage multiple projects simultaneously.
Brand Evolution: Actively contribute to the definition and evolution of the company’s brand identity and design language, ensuring they remain dynamic, relevant, and aligned with our market positioning and values.
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