Brand Copywriter

About the role

The Creative Opportunity: At Catawiki, storytelling starts with the objects themselves. The challenge is to transform exceptional items into compelling narratives that inspire discovery, bidding and collecting.

Own and Elevate Our Brand Voice: Take end-to-end ownership of copy projects — from ideation to final delivery. Craft and continuously refine Catawiki’s tone of voice across campaigns, performance marketing, CRM, product surfaces and commercial materials. Ensure clarity, consistency and distinctiveness at every touchpoint.

Champion AI-Driven Creative Workflows: Integrate AI tools into your daily creative process - from research and ideation to testing and optimisation. Increase speed and output without compromising quality. Act as a role model in embedding AI into how the Brand team works.

Translate Strategy Into High-Impact Messaging: Turn brand positioning, value propositions and business objectives into sharp, differentiated messaging. Contribute to the evolution of our messaging house and campaign narratives. Challenge briefs when needed and push for stronger, clearer creative thinking.

Deliver Copy That Performs: Write compelling copy across digital channels including search, display, paid social, landing pages, email and on-site messaging. Adapt tone and structure to funnel stage and audience intent. Use data and experimentation to iterate and improve performance.

Collaborate Across Marketing and Product: Work closely with Brand, Performance Marketing, PR, Product, Commercial and Localisation teams to deliver integrated work. Partner with UX to ensure tone of voice consistency across marketing and product experiences. Present ideas confidently and manage stakeholders effectively.

Raise the Creative Bar: Maintain a high standard of craft across all outputs - from big campaign ideas to high-volume transactional assets. Be proactive, challenge the status quo and continuously look for smarter, more scalable ways of working.

The Brand Copywriter will report into the Head of Creative. You’ll be working in an ambitious, forward-thinking team of Copywriters & Designers and Producers within our Marketing Department.

What you’ll bring

• Experienced and Craft-Driven: You bring 5+ years of professional copywriting experience, ideally within a digital, marketplace or tech environment. Your portfolio shows range - from brand storytelling to performance-driven execution. You are a native-level English writer with exceptional grammar and editorial judgment.
• AI-Native: You are hands-on with AI tools and can demonstrate how they improve quality, efficiency and experimentation. AI is embedded in how you work - not an afterthought.
• Strategically Strong: You understand brand positioning, tone of voice systems and messaging frameworks - and know how to apply them consistently across formats and markets.
• Digitally Fluent and Performance-Oriented: You have proven experience writing for digital media (search, display, paid social, landing pages). You understand how copy influences conversion, engagement and growth, and you actively iterate based on insights and testing.
• Proactive and Collaborative: You are energetic, resourceful and biased toward action. You communicate clearly, give and receive feedback openly, and thrive in cross-functional environments. You move fast and stay pragmatic.
• Curious About Exceptional Objects: You’re genuinely interested in unique objects and the stories behind them. An affinity with one or more Catawiki categories is a plus.

The role is based in Amsterdam, The Netherlands.