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Marshmallow

Brand Copywriter & Content Manager

Full-timeUX writer$114,200-$155,514*
London, United Kingdom
Paid time off
This job offer is closed.
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Our mission

Definitely not a sweet shop.

We're the tech company making insurance more accessible and more affordable for as many people as possible.

We’re proud of our journey so far. We’ve helped hundreds of thousands of customers get fairer cover, all while polishing a 4.6 star Trustpilot score. But we’re just getting started.

Over the next 2 years, we’re planning to help even more people by launching products and services across different sectors and countries 🚀

If you're looking for a challenge, our next chapter is set to be an exciting one 🙌

How we work

We've created a culture of trust which allows us to work autonomously without fear of failure, to challenge decisions, and be heard. It empowers us to drive our own careers and to move at unparalleled speed. And because we're treading new ground, we're all mastering new skills along the way.

Explore our Culture Handbook to find out more about life at Marshmallow, or read our blog!

The Marketing Team

We have grown rapidly from a team of 4 to 9 in the last year.In that time, we’ve defined our Marketing strategy, got to know our audience, launched our first campaign and built out a CRM strategy. As we look to drive more customers via our website and increase engagement with our key audiences we need a talented copy & content writer to help tell the world about our cheaper, fairer and easier-to-use products. The Brand Copywriter & Content Manager will work within the marketing team, driving the content strategy across all marketing touchpoints. Whilst also working in partnership with the product teams on the overall content strategy within the acquisition tribe of the business. 

They will be a strong champion for our unique brand voice, and will be confident in pushing the boundaries in line with our developing brand identity.This person will support the marketing team to increase the authority and relevance of our content, improve its engagement with our audiences as well as increase our ranking in Google. They will be able to conduct keyword research, competitor analysis and write on-site content so that our customers (prospective & current) will get the most value out of our content, with the aim of driving acquisition and brand awareness. 

What you’ll be doing

  • Work closely with our designers across web and email to translate complex, jargon-based language into compelling content that drives traffic to the website.

  • Apply your brand copywriting skills to web content, blogs, campaigns, messaging strategy, product naming, social channels, internal manifestos and positioning statement.

  • Work closely with the wider content team on external and internal brand voice initiatives.

  • Drive updates and testing of website landing pages and improve key metrics through testing.

  • Use SEO best practices to inform your blog, landing page and meta-description content, while remaining true to Marshmallow’s unique tone of voice.

  • Manage a content marketing calendar, planning the creation and delivery of multi-channel content that will deliver our overall marketing goals. Get sign off for all assets from compliance and marketing leads.

  • Support Brand Manager and product teams with product launches, delivering the content needed to help achieve launch goals.

  • Work with our Media, Creative and Paid Search agencies to create and optimise paid ad copy for social media and paid search ads.

  • Work to briefs, challenging the content ask where necessary to make sure the end product will deliver on objectives.

  • Optimising email conversion through copy.

Who you are

  • A wordsmith through and through. You can turn a phrase like no one else and you’ve got the skills to write across multiple touchpoints. 

  • Confident and impassioned. You’re highly passionate about how we communicate as a brand and are happy to challenge when content and copy isn’t going in the right direction. 

  • Have experience in driving organic traffic to websites through the use of SEO know-how and content updates.

  • Detail-oriented. You can spot a typo or a grammatical error a mile off. And you’d never let content into the wild without checking it’s up to scratch. 

  • Reflective and low ego. You’re happy admitting when you don’t know the answer or when you’ve made a mistake. You’ll ask for support from your team and those around you to collaboratively find solutions.

  • Accountable and committed. You're comfortable with autonomy and being encouraged to come up with your own solutions.

  • Speed. You enjoy working in a high growth environment. You are a quick learner and embrace change

  • Autonomy. You are a self-starter who likes to take ownership. You are comfortable making decisions and learning from mistakes

What we’re looking for from you

  • Understanding of SEO best practices to write creative copy that includes effective keyword placement.

  • Experience in driving retention/increased time spent on website through optimisation of landing pages and content.

  • Advanced written communication skills, with copy, content and UX writing experience across web, CRM and paid media channels

  • Experience working with a tone of voice, challenging it and helping to evolve it where necessary

  • Strong skills in ideating and creating original content that targets a specific audience 

  • Experience using CMS i.e. Wordpress, or willingness to learn

Perks of the job

  • Flexible working - Spend 3 days a week with your team in our new collaborative London office, and own your own working hours. The rest is up to you 🏠 *If this arrangement doesn’t work, don’t let it hold you back. We’re always open to making reasonable adjustments if this is a barrier to you in any way. Let us know and we’ll talk about our options.

  • Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes. 💰

  • Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset 🤓

  • Mental wellbeing support – Access therapy and mental health sessions through Oliva 💚

  • Equity – Get options in Marshmallow as part of your offer, and have a real stake in the company’s success 📈

  • Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches 🏥

  • Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)

  • Tech scheme - Get the latest tech for less 🖥

Plus all the rest; 33 days holiday (including bank holidays), pension, cycle to work scheme, monthly team socials and company-wide socials every month!

Our process

We break it up into 4 stages:

  • Initial call with Lotti Cook, our Talent Acquisition Partner (30 mins)

  • A chemistry call with Chloe Collins, our Head of Marketing to discuss the role, touch on your experience and to get to know you a little better (30 mins)

  • A skill-based interview where you will discuss your previous experience and then present a task with Chloe Collins, or Head of Marketing and a member of the content design team (1 hour)

  • A culture interview to check that your work style fits our processes and values (1 hour)

We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications to consider, we can’t give personal feedback on each application.

Background checks

To meet our regulatory obligations as an FCA-authorised financial services company, we need to do some background checks on all new hires. That means carrying out a DBS check and making sure you don't have any live criminal proceedings. Feel free to ask our Talent Acquisition team if you have any questions about this!

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Brand Copywriter & Content Manager position?
    The suggested salary for this position is $114,200-$155,514*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Marshmallow
We offer customers fairer and more affordable insurance. Your Money Award winners 2022. 1000s of 5 star rated reviews.
Website
Founded
2017
Size
251-1K employees

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