Brand & Product Marketing Lead, North America

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

Afterpay is looking for a Brand & Product Marketing leader to lead our North America team. This role will lead the newly formed go to marketing molecule and will oversee brand and product marketing managers for the region. The ideal candidate has a wealth of experience in either brand marketing and/product marketing, has the ability to work in a fast paced environment and has excellent communication and presentation skills, equal part creative and analytical. 

You will: 

• Oversee GTM molecule in North America comprising of brand and product marketers
• This role will focus on building, scaling and developing campaigns that help drive our brand forward and align with evolving our product marketing strategy
• Be the brand gatekeeper across all assets both paid and owned and operated for North America
• Collaborate with product managers, marketing channels, sales, design, PR and engineering to execute launch plans flawlessly
• Oversee the launch and roll out products and features with the proper positioning and messaging with our GTM teams
• Develop ongoing marketing strategies that support merchant trade campaigns, against big retail moments that drive adoption of Afterpay 
• Innovate and develop unique messaging and creative strategies that drive customer awareness, through to conversion 
• Partner with head of growth marketing and partner marketing to build an integrated calendar for North America focused on new and existing product adoption 
• Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis in partnership with customer marketing teams
• Keep a pulse on market trends and the competitive landscape. Report on competitor product evolution and positioning
• Partner with Product to develop product roadmaps that meet user needs and differentiate Afterpay from competitors
• Work closely with an in house creative team to build world class integrated campaigns focusing on core pay in four products, consumer lending, plus membership card, gift cards plus additional product launches and initiatives. 
• Develop product positioning and messaging informed by research, insights and product understanding
• Identify opportunities to improve existing products and features
• Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Work closely with the ads team to build and launch go to market initiatives for new ads products focusing on consumer awareness adoption
• Own and develop product education and enablement function to ensure toolkits and frameworks are produced for each product update and drive cross functional internal adoption with key stakeholders

You have: 

• 12+ years of relevant work experience that can span brand marketing, product marketing, pricing, product management, operational roles, or strategy consulting
• At least 5+ years of product marketing or go-to-market; experience working in technology, financial services, or platform companies is preferred
• Experience working on product marketing throughout a product’s lifecycle 
• Deep understanding of brand and product marketing and connective tissue
• Experience in B2C marketing is preferred
• Proven track record of leading cross-functional teams
• Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
• Data driven and strong analytical skills
• A team player who is accountable, proactive, and solution-oriented
• Good at data analysis and willing to solve problems

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $269,600 - USD $329,500
Zone B: USD $269,600 - USD $329,500
Zone C: USD $269,600 - USD $329,500
Zone D: USD $269,600 - USD $329,500

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.