Associate Product Marketing Manager, Square Point of Sale

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

We are looking for a creative, organized, and results-oriented individual to join the Customers & Point of Sale team as an Associate Product Marketing Manager. This Associate PMM (APMM) will work on Square’s flagship products including Square Point of Sale as well as other products including Invoices, Marketing, Loyalty, and Gift Cards. 

This person will partner with Product Marketing Managers to achieve the team’s marketing objectives and drive growth for the business in new markets. The role will have a strong emphasis on the creation, execution, and optimization of marketing campaigns including email, in-product messaging, and sales enablement. Additionally, this Associate PMM will have opportunities to support product development and new product launches. Success in this role means you are able to design, launch and analyze marketing campaigns to drive business goals and engagement across our products. The ideal candidate is an energetic self-starter, motivated to dive in and learn by doing. He or she can ramp up quickly, partner well with cross-functional teams, and work efficiently and effectively against goals.

You will:

• Partner closely with product marketing managers (PMMs) to build acquisition and lifecycle marketing campaigns, as well as identify goals and key performance indicators for programs 

• Lead implementation of email, in-product, and web campaigns, including set up of audiences, tracking and reporting using a variety of marketing platforms and reporting tools

• Provide end-to-end project management for message creation and support management of campaigns and timelines through all the steps including final handoffs

• Monitor campaign setup/uptime and failed sends,  and troubleshoot campaigns with central tooling, analytics and campaign operations team

• Analyze campaign metrics, report on KPIs, and present optimization recommendations to the product marketing team

• Ensure timely completion of all project milestones while keeping all involved teams informed on campaign status and blockers

• Liaison with central teams who provide our Martech tools and provide feedback to drive improvements to tools/processes

• Lead project management of select campaigns and product launches, and collaborate with cross-functional stakeholders including Creative Squad, Marketing Operations, and Sales Enablement.

• A BA/BS degree

• 2+ years of relevant professional experience 

• Superior project management, time management, and attention to detail

• Strong quantitative ability, as well as excellent written and oral communication skills

• Comfort in a face-paced, entrepreneurial environment where change is common

• Strong proficiency with Excel or Google Sheets; basic competency in SQL a plus

• Self-starter and proactive problem solver

• Genuine interest in and curiosity in helping small businesses succeed

• Bi-lingual language skills are a plus 

• Experience working with creative teams and marketing channel specialists is a plus

• Experience with marketing automation platforms (Iterable, Marketo, Hubspot, or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), and/or analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst, etc) a plus

*This role is open to remote in Ireland

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.