Associate Product Marketing Manager

We are looking for a creative, organized, individual to join the Invoices product marketing team as an Associate Product Marketing Manager. The Associate PMM will work with Product Marketing Managers to support marketing objectives and drive growth across Invoices. Also, you will be multi-faceted and require cross-functional collaboration with a variety of stakeholders from Marketing Analytics and Operations to Data Science and Creative.

You will have an emphasis on the creation, execution, and optimization of marketing campaigns including email, in-product, and offline channels. On a daily basis, the Associate PMM will effectively lead and/or manage end-to-end GTM campaign management from setup and instrumentation to execution and analysis. Your success means you are able to design, launch and analyze marketing campaigns to drive business goals and engagement across Square Invoicing products.

The ideal candidate is motivated to dive in and learn by doing. You can ramp up quickly, partner well with cross-functional teams, and effectively work against goals.

You will:

• Partner closely with product marketing managers (PMMs) across invoices to conceive of acquisition and lifecycle marketing campaigns, as well as identify goals and key performance indicators for programs 

• Lead implementation of email, in-product, and web campaigns, including writing the campaign brief, set up of audiences, tracking and reporting

• Provide end-to-end campaign instrumentation to support marketing campaigns across a variety of marketing platforms and tools

• Provide end-to-end project management for message creation and support management of campaigns and timelines through all the steps including final handoffs

• Provide internal calendar management to provide scheduling support and visibility across the CPOS team on campaigns

• Ensure timely completion of all project milestones while keeping all involved teams informed on campaign status and blockers

• Analyze campaign metrics, report on KPIs, and present optimization recommendations to the product marketing team

• Monitor campaign setup/uptime and failed sends, and troubleshoot campaigns with central tooling, analytics and campaign operations team

• Liaison with central teams who provide our Martech tools and provide feedback to drive improvements to tools/processes

You have:

• Professional work experience

• Marketing experience, either in campaign development, marketing operations, or marketing analytics 

• Experience working with creative teams and marketing channel specialists 

• Project management and time management skills

• Comfort in a face-paced environment where change is common

• Keen interest in utilizing marketing automation platforms (Iterable, Marketo, Hubspot or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), and/or analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst, etc) 

• Familiarity with email operations 

• Excel or Google Sheets experience

• Genuine interest in and curiosity in helping small businesses succeed

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.