Staff Product Manager - Activation

 Here is the gist:

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $10 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

We’re looking for a talented and experienced Product Manager to lead our self-serve onboarding and craft delightful, product-led experiences that drive users through our funnel — from free trial to subscription to activation. 

You’ll collaborate with cross-functional partners to optimize the end-to-end onboarding experience, drawing on data, insights, and best-in-class product sense to help busy independent business owners get started on HoneyBook.
This role involves a unique blend of classical growth funnel optimization with the added dimension of identifying key product opportunities to fuel growth - You’ll balance a holistic onboarding strategy, with quick, iterative experimentation.

This role will have a squad to own and will report to our Head of Growth.

Here are a few of the things you will do:

• Own the growth activation product roadmap, focusing on improving the onboarding experience and removing friction for our trailers to optimize conversion to subscription, activation, and adoption of the product.
• Work with engineering and design teams to define, prioritize, and execute our acquisition product strategy.
• Partner deeply with the lifecycle and education teams on optimizing the experience and creating a seamless cohesive experience for our trialers, and converting our key user segments to dramatically increase our market penetration.
• Use hypothesis-driven product experimentation to manage the lifecycle of an experiment (opportunity sizing, ideation, hypothesis development, designing, launching, analyzing, and iterating) to optimize funnel performance.
• Become a subject matter expert, going deep into the details to understand our key segments’ pain points and needs when evaluating and starting to use HoneyBook.
•  Leverage data and customer feedback to constantly iterate on and build an exceptional onboarding funnel.

Here is what we’re looking for in a candidate:

• Be a true leader- Take ownership of your team, build a strong team culture, and teach them best practices by getting into the weeds with them. You’ll be able to communicate your plan and influence not only your team & the leadership team but also our entire company with persuasiveness and inspiration.
• Be strategic and Data-Driven-  Work with leadership to define our growth priorities. Create a comprehensive plan with goals that align to the company’s mission. You’ll be tackling the discovery of new channels and opportunities to acquire and activate more creative small businesses. Make informed decisions through data and sound analytics. 
• Be product-minded- Customer empathy is paramount. Focus on how customers use our workflow/business management products through user data and optimize our platform to make it work the way our customers work.
• Be a growth hacker- Identify and optimize new acquisition channels. Deeply understand early customers’ needs to create an amazing early activation experience. The goal will be to build a strong funnel end to end.
• Be a strong operator - Flawlessly execute the details of your strategies to ensure product launches, feature updates, and other initiatives are delivered on time, on budget, and with exceptional craftsmanship.
• Be a connector-You will live at the intersection of marketing and product development, and focus on customer acquisition through activation.

Here is what is needed:

• 4+ years of product management experience from top-notch B2C companies; a mixture of startups and larger companies ideal. Growth stage startup experience required.
• A growth mindset. You understand, are passionate about, and want to work on growth.
• Experience and knowledge of top-of-funnel acquisition and onboarding users to complex systems.
• Know product management best practices to garner results.
• Must have a proven track record of launching and managing successful products. You have the data insights to back up this boast.
• SaaS product experience ideal, or experience working on a complex desktop app, in addition to mobile.

The good stuff:

• Mission driven: You'll be joining more than just another startup—our members are at the heart of everything we do.

• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box-thinking and innovation; be ready to fail fast and often!

• Compensation: We offer a competitive salary + meaningful equity based on merit.

• Benefits + Perks: From wellness programs to open paid time off and exceptional family leave policies, the health and happiness of our employees is foremost.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Our company, like the members we serve, thrives on creativity and risk-taking; in seven years, we’ve become the biggest and the most widely recognized player in the service provider space. To date, HoneyBook has raised $498M and is backed by investors such as Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, Our Crowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

Follow us on Medium and Instagram and catch the latest stories about HoneyBook. Read about what our employees are saying about us on Glassdoor

HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know. 

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.