Senior Product Marketing Manager, Mobile

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Senior Product Marketing Manager focused on our mobile experience, you will partner with internal teams across product, marketing, research, and more to drive pre-build, go-to-market, and growth strategies for the Dropbox mobile app in a fast-paced, high-impact environment. This PMM will fill a critical role on the team, managing the evolution and expansion of our mobile experience for millions of customers around the world.

• Build. Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy.
• Launch. Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.
• Grow. Develop messaging that demonstrates deep audience understanding to effectively sell, continuing to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities.

Please note, Dropbox is currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Responsibilities

• Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations, and more.
• Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points. Act as the voice of the customer in product development, design, and strategy sessions.
• Go-to-Market Execution: Develop and execute on full-funnel product go-to-market strategies and tactical plans, collaborating closely with the product, pricing & packaging, growth, and integrated marketing teams on content and campaign development. Continuously bring GTM learnings back to the product team to inform product development.
• Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers.
• Culture: Embody our core values and uphold our unique company culture. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

Requirements

• 6+ years of work experience, with 3+ years of B2B or B2C product marketing, with a focus on mobile
• Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
• Proven success collaborating closely with Product, Marketing, Growth and Research teams to deeply understand customers, develop messaging, create content, and develop and deliver on go-to-market plans
• Excellent communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging
• Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
• Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Bachelor’s degree; MBA nice-to-have

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).