Remote - Canada: Select locations
Senior Product Marketing Manager, Collaboration
Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
- Build. Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer and market insights to roadmap and GTM strategy.
- Launch. Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that highlight our differentiated solutions in the increasingly crowded world of B2B SaaS solutions.
- Grow. Develop messaging that demonstrates deep audience and product understanding to effectively sell, continue to advocate for our customers, and use market insights to recommend new opportunities.
Please note, Dropbox is currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
Responsibilities
- Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more.
- Research: Partner with internal and external research teams to be an expert in our customers, competitors, and the market. Ensure product narratives and launch plans are communicated crisply and informed by market insights and continuously speaking to our target customers’ challenges and pain points. Act as the voice of the customer and market in product development, design, and strategy sessions.
- Go-to-Market Execution: Develop and execute on full-funnel product go-to-market strategies and tactical plans, collaborating closely with the product, pricing & packaging, growth, and integrated marketing teams on content and campaign development. Continuously bring GTM learnings back to the product team to inform product development.
- Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers.
- Culture: Embody our core values and uphold our unique company culture. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.
Requirements
- 6+ years of work experience, with 4+ years of B2B product marketing, with a focus on SaaS tools
- Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
- Proven success collaborating closely with Product, Marketing, Growth and Research teams to deeply understand customers, develop messaging, create content, and develop and deliver on go-to-market plans
- Excellent communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging
- Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
- Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
- Bachelor’s degree; MBA nice-to-have
Top 3 traits
- Solid product marketing experience, with track record of informing pre-build and driving growth, preferably specifically in the B2B SaaS space
- Experience specifically nurturing, growing and expanding existing customer adoption on products
- Strong attention to detail and ability to build trust amongst XFN stakeholders through work product and collaborative skills
Preferred Qualifications
- Self-starter who is comfortable with ambiguity
- Understands professional services: has worked at an agency or as a management consultant so understands the workflow of Dropbox’s current target audience
Total Rewards
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox is a Virtual First company and is open to hiring candidates in all authorized locations. However, for this role, the locations posted are preferred.
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental and vision coverage*
- Retirement Savings through a defined contribution pension or savings plan**
- Dropbox provides a Flexible PTO Policy in addition to your statutory holidays allowing you to unplug, unwind, and refresh
- Dropbox also provides exclusive additional paid time off for all FTE employees across the Globe, in addition to any relevant statutory holidays
- Protection Plans including Life and Disability Insurance*
- A Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
- Parental benefits including; Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
Additional benefits details are available upon request.
*Where group plans are not available, allowances are provided
**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy
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Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
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